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32 comments

jungleraven's picture
jungleraven
291 pencils

simply perfect.very nice.

Kay's picture
Kay
161 pencils

I dont get it... Mayb i dont understand the culture of Hindu.... Sorry.

spiderwankmonkey's picture
spiderwankmonkey
64 pencils

'tie the knot'
it's a customary practice to tie the knot during the ceremony
a symbol that the bride and groom are officially married!

Guest's picture
Guest

In India after the marriage bride & bridegroom will knot their clothes like this

jennywhx's picture
jennywhx
1142 pencils

i am curious with the product itself.
simplymarry? we can just simplymarry? what....?

_inkpact's picture
_inkpact
84 pencils

agree.
it´s beautiful, but what´s that? simply-marry? isn´t simply the opposite of marry?
;)

jennywhx's picture
jennywhx
1142 pencils

ha ha, perhaps yes. marriage = complicated T_T
at least for me.

atulspande's picture
atulspande
182 pencils

brilliant.
difinitely it will grab attention and people will talk about it. very well don.

Hi, key

yes you don't get it bcoz. u don,t know hindu culture.
In hindu culture, at the time of marriage ceremony have to perform
seven rounds around fire by tying knot to thier cloths. One end of girls
cloths called pallo' and one end of boys cloth call dupatta. both when knoted
exactly looks like a knot seen in the banner. This stage in wedding ceremony is very important
except this marriage ceremony dosen,t get a confirm status.

adstrike's picture
adstrike
334 pencils

After this great explication, I found this ad fabulous, excellent, clear and simple, different very good media change.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Thats right, but the idea is stronger even that that, because the phrase 'tie the knot' is widely recognised outside of Hindu culture aswell.

So it scores more points.

A great idea.

Olly's picture
Olly
4 pencils

Damn good idea. Out of the box! Great work Santosh. Proves that you don't have to be in the 'big city' to get a big idea to shine!

anusheela's picture
anusheela
6 pencils

Excellent idea

Ab_Wahid's picture
Ab_Wahid
36 pencils

agree with you anus.......thats excellent idea thats why mudra is on top right now...lol

Ab_Wahid's picture
Ab_Wahid
36 pencils

absolutly brilliant toooooo good.wow

creative420's picture
creative420
279 pencils

Love it. Good work Saurabh, Santosh, Chetan and Vipin. Rock Mudra Ahmedabad.

pinkusfloydus's picture
pinkusfloydus
90 pencils

Nice work. Cheers to the team.

forpointsize's picture
forpointsize
65 pencils

very good idea.. cheers...

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Aw thats nice and sweet.

I luv it. ;-) ;-) xxxxx xox ox ox ox

klaussnow's picture
klaussnow
1677 pencils

Ok, forced, would have worked better if with some thing pre-exsisting in that space.

... its already been done...

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Why?

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

fantastic and simole idea, i lile it very much

kedar's picture
kedar
26 pencils

sexy

Rog's picture
Rog
6094 pencils

Culturally cool.

>>>> That's not an ad. THIS is an ad.

chenna's picture
chenna
14 pencils

Brilliant execution! Cheers Team.

amrita's picture
amrita
26 pencils

SIMPLY.. BRILLIANT..
but,could be a cause for road accidents on the overcrowded street of India.......

communicator's picture
communicator
28 pencils

AWESOME!!!!!!!

mickeytrikha's picture
mickeytrikha
21 pencils

simply. great. it is mind boggling. it will win all the awards. CANNES. ADFEST. D&AD.NEW YORK FESTIVALS. All the awards in the world. it is simply superb. I havent seen such an art execution. oh my gosh!!!!!!

anita yadav's picture
anita yadav
4 pencils

way to go saurabh

anita yadav's picture
anita yadav
4 pencils

mast hai

mickeytrikha's picture
mickeytrikha
21 pencils

LEKIN IDEA KYA HAI????

jai hind's picture
jai hind
356 pencils

simply awesome

jai hind
art director

cooldepp's picture
cooldepp
314 pencils

good one

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