Tying the nuptial knot between the loose ends of the bride and groom attires is a ritual at every Hindu wedding.
Agency: Mudra DDB, Ahmdabad, India
Creative Directors: Vipin Dhyani, Chetan Jagtap
Art Director: Santosh Joglekar
Copywriter: Saurabh Dikshit
Published: December 2006
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Comments
simply perfect.very nice.
Sell the sizzle, not the steak.
I dont get it... Mayb i dont understand the culture of Hindu.... Sorry.
'tie the knot'
it's a customary practice to tie the knot during the ceremony
a symbol that the bride and groom are officially married!
Jabba Shalla Ba Baby!
In India after the marriage bride & bridegroom will knot their clothes like this
i am curious with the product itself.
simplymarry? we can just simplymarry? what....?
http://jennywhx.blogspot.com jwhx:Visionary
agree.
it´s beautiful, but what´s that? simply-marry? isn´t simply the opposite of marry?
;)
ha ha, perhaps yes. marriage = complicated T_T
at least for me.
http://jennywhx.blogspot.com jwhx:Visionary
brilliant.
difinitely it will grab attention and people will talk about it. very well don.
Hi, key
yes you don't get it bcoz. u don,t know hindu culture.
In hindu culture, at the time of marriage ceremony have to perform
seven rounds around fire by tying knot to thier cloths. One end of girls
cloths called pallo' and one end of boys cloth call dupatta. both when knoted
exactly looks like a knot seen in the banner. This stage in wedding ceremony is very important
except this marriage ceremony dosen,t get a confirm status.
After this great explication, I found this ad fabulous, excellent, clear and simple, different very good media change.
Thats right, but the idea is stronger even that that, because the phrase 'tie the knot' is widely recognised outside of Hindu culture aswell.
So it scores more points.
A great idea.
www.aaasmith.blogspot.com
Damn good idea. Out of the box! Great work Santosh. Proves that you don't have to be in the 'big city' to get a big idea to shine!
Excellent idea
agree with you anus.......thats excellent idea thats why mudra is on top right now...lol
wahid
absolutly brilliant toooooo good.wow
wahid
Love it. Good work Saurabh, Santosh, Chetan and Vipin. Rock Mudra Ahmedabad.
Nice work. Cheers to the team.
very good idea.. cheers...
Aw thats nice and sweet.
I luv it. ;-) ;-) xxxxx xox ox ox ox
www.aaasmith.blogspot.com
Ok, forced, would have worked better if with some thing pre-exsisting in that space.
... its already been done...
Why?
www.aaasmith.blogspot.com
fantastic and simole idea, i lile it very much
sexy
email and chat on kedar.chauhan@gmail.com
Culturally cool.
>>>> That's not an ad. THIS is an ad.
Brilliant execution! Cheers Team.
SIMPLY.. BRILLIANT..
but,could be a cause for road accidents on the overcrowded street of India.......
AWESOME!!!!!!!
let's say it better!
simply. great. it is mind boggling. it will win all the awards. CANNES. ADFEST. D&AD.NEW YORK FESTIVALS. All the awards in the world. it is simply superb. I havent seen such an art execution. oh my gosh!!!!!!
way to go saurabh
mast hai
LEKIN IDEA KYA HAI????
simply awesome
jai hind
art director
good one
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