SimplyMarry.com: Knot

SimplyMarry.com: Knot

Tying the nuptial knot between the loose ends of the bride and groom attires is a ritual at every Hindu wedding.

Agency: Mudra DDB, Ahmdabad, India
Creative Directors: Vipin Dhyani, Chetan Jagtap
Art Director: Santosh Joglekar
Copywriter: Saurabh Dikshit
Published: December 2006

Your rating: None Average: 6.9 (7 votes)

Comments

simply perfect.very nice.

I dont get it... Mayb i dont understand the culture of Hindu.... Sorry.

'tie the knot'
it's a customary practice to tie the knot during the ceremony
a symbol that the bride and groom are officially married!

i am curious with the product itself.
simplymarry? we can just simplymarry? what....?

http://jennywhx.blogspot.com jwhx:Visionary

agree.
it´s beautiful, but what´s that? simply-marry? isn´t simply the opposite of marry?
;)

ha ha, perhaps yes. marriage = complicated T_T
at least for me.

http://jennywhx.blogspot.com jwhx:Visionary

brilliant.
difinitely it will grab attention and people will talk about it. very well don.

Hi, key

yes you don't get it bcoz. u don,t know hindu culture.
In hindu culture, at the time of marriage ceremony have to perform
seven rounds around fire by tying knot to thier cloths. One end of girls
cloths called pallo' and one end of boys cloth call dupatta. both when knoted
exactly looks like a knot seen in the banner. This stage in wedding ceremony is very important
except this marriage ceremony dosen,t get a confirm status.

After this great explication, I found this ad fabulous, excellent, clear and simple, different very good media change.

Thats right, but the idea is stronger even that that, because the phrase 'tie the knot' is widely recognised outside of Hindu culture aswell.

So it scores more points.

A great idea.

Damn good idea. Out of the box! Great work Santosh. Proves that you don't have to be in the 'big city' to get a big idea to shine!

Excellent idea

agree with you anus.......thats excellent idea thats why mudra is on top right now...lol

absolutly brilliant toooooo good.wow

Love it. Good work Saurabh, Santosh, Chetan and Vipin. Rock Mudra Ahmedabad.

Nice work. Cheers to the team.

very good idea.. cheers...

Aw thats nice and sweet.

I luv it. ;-) ;-) xxxxx xox ox ox ox

Ok, forced, would have worked better if with some thing pre-exsisting in that space.

Why?

fantastic and simole idea, i lile it very much

sexy

Culturally cool.

Brilliant execution! Cheers Team.

SIMPLY.. BRILLIANT..
but,could be a cause for road accidents on the overcrowded street of India.......

AWESOME!!!!!!!
let's say it better!

simply. great. it is mind boggling. it will win all the awards. CANNES. ADFEST. D&AD.NEW YORK FESTIVALS. All the awards in the world. it is simply superb. I havent seen such an art execution. oh my gosh!!!!!!

way to go saurabh

mast hai

LEKIN IDEA KYA HAI????

jai hind's picture

simply awesome

cooldepp's picture

good one

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