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Agency: 
Published/Aired: 
December 2011
Description: 

Ambient advertisment created by Propaganda, United Kingdom for Simon Community, within the category: Public Interest, NGO.

Advertising Agency: Propaganda, Leeds, UK
Creative Director: Mark Williams
Copywriter: Sarah Boston
Art Director: Ben Bateson

Comments (11)

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Highest Rated

adbitch's picture
adbitch
Activity Score 3

How is this idea at all associated with rough sleepers?? If the agency had taken the time to actually research into the service that Simon on the Streets actually provide they would understand that this idea is far from that. Rough sleeper would not be found laying in the open, especially in victoria quarters hahaha. And from my own experience, I'm pretty sure many of them don't go to bed with a bottle of water either...

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

good idea

Hawrys's picture
Hawrys
Activity Score 198

good!

Spanky's picture
Spanky
Activity Score 4899

Personally, I give drugs and alcohol directly to homeless people for fear that my money will be wasted on clothing or food.

vote4pedro's picture
vote4pedro
Activity Score 4601

Nice idea. But I doubt it's compelling enough for many people to take the time to scan the qr code.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Love.
Simple. Engaging. Worthy.
And, above all, it gets the guard down.
(Plus, I have a weakness for stuff like this!:)

The Jobless Writer
Will Think for Salary

Wordfruit's picture
Wordfruit
Activity Score 1023

Nice idea :)

jackblack's picture
jackblack
Activity Score 2355

It's bringing homelessness into the 21st century.

sintra's picture
sintra
Activity Score 699

nice one.

Lazarus's picture
Lazarus
Activity Score 1536

It's interesting, but feeling very gimmicky.

Viral_Artist's picture
Viral_Artist
Activity Score 37

The idea is interesting.. but i don't if the message goes through this way... Also i wonder if it could be offensive for people that actually are homeless and have no drinking / drug problems...

adbitch's picture
adbitch
Activity Score 3

How is this idea at all associated with rough sleepers?? If the agency had taken the time to actually research into the service that Simon on the Streets actually provide they would understand that this idea is far from that. Rough sleeper would not be found laying in the open, especially in victoria quarters hahaha. And from my own experience, I'm pretty sure many of them don't go to bed with a bottle of water either...

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