NewerOlder Experiences for appliances is an slovak electronics eshop. It wanted to create a sales promotion and motivate people to change their old electronics for new one. Since considers appliances as living beings in their brand communication, we decided, that we have to reward each old appliance for his duties. We created a microsite where people could register their old appliances, get a voucher for new one. Every week we chose a winner and rewarded his appliance with and awesome experience. In a month we gained 1 milion unique users in Facebook viral reach (videos and campaign posts), 100,000 website visits and 7400 old appliances with their stories.

Advertising Agency: TRIAD Advertising, Bratislava, Slovakia
Creative Director: Jaroslav Zacko
Art Directors: Tomas Abel, Viktor Karvai
Copywriters: Martin Woska, Vlado Kurek
Production: Hitchikers Production, Playground 13
Director: Dano Dekan
Published: October 2012


kleenex's picture
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eins-eins-null's picture
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i really don't know what to think. this is just .... unbelievable

Edoftheworld's picture
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alex razzaghi's picture
alex razzaghi
243 pencils

I love Great Ideas
I'm jealous I didn't think of it :)

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