Shiner Beer: Foreign Beer Exchange, Austin City Limits Festival 2009

Heineken is a major sponsor of the Austin City Limits music festival, which means Shiner beer, the local favorite, can't be served on the festival grounds. So in order to defend Shiner¹s turf, the Foreign Beer Exchange Program was born. Concert goers were given Shiner wooden nickels, good for free Shiner at the Foreign Beer Exchange Program Headquarters. The headquarters housed porta potties where people could relieve themselves of the lesser, foreign beer, and ³exchange² it for an ice-cold Shiner.

Advertising Agency: McGarrah Jessee
Creative Directors: Cameron Day, James Mikus
Art Director: Beau Hanson
Copywriter: Tannen Campbell
Released: October 2009

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5 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

If I where Heineken I'd be "pissed" by this.

Guest's picture
Guest

I think that was the idea.

Guest's picture
Guest

Smart.

Migzter13's picture
Migzter13
973 pencils

hahaha.. I agree with the top comment. Heineken will surely get 'pissed'

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

xhchenz's picture
xhchenz
19 pencils

At first I don't know what is "Foreign Beer Exchange" all about... and then i found out... haha! Nice way to cheat on Heineken...
I never know what shiner is as they are not in my country, but now I feel like I want to know more about them. LOL, even though Heineken had always been one of my favorite.

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