Shield Security: Jobcases

Experienced security personnel is hard to find these days. That's why Shield Security came up with a unique tool: the Jobcase. This custom-built briefcase contains a recruitment message, written in steel letters. When passed through a security scanner, working security officers can read the job offer clearly.

The Jobcase is a practical medium, since Shield Security staff regularly comes across these scanners at airports, business centres and festivals. Apart from this, the Jobcase also got its share of attention from the security business press.

Advertising Agency: New Message, Amsterdam, The Netherlands
Creative Director: Lennart Wienecke
Art Director: Lennart Wienecke
Copywriter: Hugo Rütter
Account director: Catherine Dijkstra

December, 2009


digifool's picture
263 pencils

Love it!

ShaniG's picture
17214 pencils

Yeah, flight tickets are so cheap and scanner operators are so hard to find today,
that it's a reasonable cost in order to find a scanner operator.

Great idea, but I think the scam alert is on!

KbxAdz's picture
943 pencils

jealous prick, its a great idea, why call it scam, just coz u cant think of an idea like this?

You Are What You Expect

ShaniG's picture
17214 pencils

First, being rude and using a foul language doesn't help to make your point.
And in case you haven't noticed, I said myself it's a great idea.
But that doesn't' make it a reasonable work.

maranca82's picture
422 pencils

Wow. This is really great.

morse's picture
17103 pencils

Fantastic idea! Hope the security guys have a sense of humor.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture
The Lion
122 pencils

Perfect targeting.

pabloaotw's picture
235 pencils

Very good... so very good that it appears like a fake for Cannes. If it's real, it's wonderful.

silvi's picture
4172 pencils

Very direct campaign. Just to the point. Not waste of money. Good!

rabbitz's picture
464 pencils

i'll put a "marry me" in this case if i had a girlfriend who was a security personnel

billjob's picture
35 pencils

Very, very clever...

billjob's picture
35 pencils

Very, very clever...

chris myles's picture
chris myles
429 pencils

Really Really Really clever.

Cyrano's picture
5 pencils

So you’re telling me that to communicate the message to only one person you need to buy a ticket and take an airplane every time. It’s easier to make a phone call. Futile FAKE.

A stranger abroad returns's picture
A stranger abro...
18 pencils

Probably fake, but smart. If company personal travel regularly, then there is no extra expense for air fares.

I love the targeting, and I bet anything the word or mouth would have been great. It is going to be the thing talked about when these guys have a beer at the end of the day.

cef's picture
547 pencils

A "head hunter" is travelling to find the best security guy in the world.
wowww. Fake u head hunter!

sandhya rao's picture
sandhya rao
217 pencils

sorry old idea

sandhya rao's picture
sandhya rao
217 pencils

but how many consider it?

sandhya rao's picture
sandhya rao
217 pencils

i know sort of earlier but regional...this'ld be a new one

slip's picture
919 pencils

I'd call the manager and have the guy cuffed. Love the idea.


germanhudders's picture
336 pencils

Really, really, really love it!!!! really good work

gravity's picture
181 pencils

my oh my... genious idea. i'm not sure if you can find someone to work for you like this (only one people per ad serve). but you could surely pick up the woman behind the desk for a date.

dollypoppin's picture
1423 pencils

Innovative. :)

"Nihil sub sole novum"

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