Shield Security: Jobcases
Experienced security personnel is hard to find these days. That's why Shield Security came up with a unique tool: the Jobcase. This custom-built briefcase contains a recruitment message, written in steel letters. When passed through a security scanner, working security officers can read the job offer clearly.
The Jobcase is a practical medium, since Shield Security staff regularly comes across these scanners at airports, business centres and festivals. Apart from this, the Jobcase also got its share of attention from the security business press.
Advertising Agency: New Message, Amsterdam, The Netherlands
Creative Director: Lennart Wienecke
Art Director: Lennart Wienecke
Copywriter: Hugo Rütter
Account director: Catherine Dijkstra
Published: December 2009
24 Comments
Love it!
Yeah, flight tickets are so cheap and scanner operators are so hard to find today,
that it's a reasonable cost in order to find a scanner operator.
Great idea, but I think the scam alert is on!
jealous prick, its a great idea, why call it scam, just coz u cant think of an idea like this?
You Are What You Expect
First, being rude and using a foul language doesn't help to make your point.
And in case you haven't noticed, I said myself it's a great idea.
But that doesn't' make it a reasonable work.
Wow. This is really great.
Fantastic idea! Hope the security guys have a sense of humor.
What hath God wrought
Perfect targeting.
http://twitter.com/Cannes_Lions
ha!
Very good... so very good that it appears like a fake for Cannes. If it's real, it's wonderful.
Very direct campaign. Just to the point. Not waste of money. Good!
i'll put a "marry me" in this case if i had a girlfriend who was a security personnel
Very, very clever...
Very, very clever...
Really Really Really clever.
So you’re telling me that to communicate the message to only one person you need to buy a ticket and take an airplane every time. It’s easier to make a phone call. Futile FAKE.
Probably fake, but smart. If company personal travel regularly, then there is no extra expense for air fares.
I love the targeting, and I bet anything the word or mouth would have been great. It is going to be the thing talked about when these guys have a beer at the end of the day.
A "head hunter" is travelling to find the best security guy in the world.
wowww. Fake u head hunter!
sorry old idea
but how many consider it?
i know sort of earlier but regional...this'ld be a new one
I'd call the manager and have the guy cuffed. Love the idea.
SJB
Really, really, really love it!!!! really good work
my oh my... genious idea. i'm not sure if you can find someone to work for you like this (only one people per ad serve). but you could surely pick up the woman behind the desk for a date.
Innovative. :)
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"Nihil sub sole novum"