Shell: Pedestrian ghost
Advertising Agency: JWT, Kiev, Ukraine
Creative Director: Vladislava Denis
Art Director: Denys Savchenko
Copywriter: Anna Geraskina
Producer: Natalya Pavlova
Managing director: Olga Lanovyk
Planning / Research Director: Pavel Kovalenko
Director: Stas Bespolit
Announcer: Jon Poser
Operator: Stas Bespolit
Announcer: Jon Poser

19 comments
yayayayaya!
loved it the idea, but wonders how many accidents did this ad produced
Me too.
I think that there isn't any accident. And also everybody who has seen something like that once will believe in ghosts and pedestrians.
well done . good work.
I like the idea but i agree with Nukeemall. This can cause accidents. Even to people who are driving slow. This might just scare the shit out of a driver and he might swerve into an object or a car or anything around.
Ukraine remains No#1 in accidents after this ambient.
ideas....30 minutes nahi toh free.
I'd be thinking it could cause accidents too.
But if it got a result, it got a result.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Very, very, very danger!!
I'm leaning towards this being staged as a publicity stunt. Hard to imagine any government would approve this.
It would cause accidents too.
And wordfruit, results don´t justified everything
You sound more like a planner than a copy
creative idea.
DangerouS!
Brilliant!
looks like a ghost campaign:).
No, no, no! In Italy I think you could be arrested...
nice
http://ministryfilm.com/Ministry_Film/CreativeNews.html
The idea is good, but in the real life, that thing is really dangerous. There is no way that a country would approve this...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Awesome
Bronze??? WTF???