Shams Taekwondo School: Elevator

Shams Taekwondo School: Elevator

Advertising Agency: JWT, Manama, Bahrain
Creative Director: Mazen Hasan
Art Director: Nader Tabaja
Copywriter: Jaafar Hamza
Photographer: Ali Alrefaei
Released: 2005

Your rating: None Average: 4.4 (26 votes)

Comments

TRICKY's picture

elevator doors stay closed or open?

Chris's picture

would have been better blocking a punch

Good old lift doors, eh? >>>> That's not an ad. THIS is an ad.

so?

These types of ads are useless.
Come on, think for a second when you come up with ideas: An elevator door is closed 95 % of the time. Therefore the image will mostly be the picture of the two fighters together. And therefore it will mostly look like that the guys are being separated and not going towards each other.

Think... That's all.

Another lot of super gimps... FarFromFlorida put it as it is.

iT-iS-i, like an upside down ! mark.

i dont understand the audience...who sees the doors close from the outside?

when waiting for a lift the doors are shut and the kick is static, when they get in the lift the doors have reversed the kicking action...then who sees the actual kick?

lift addicts? no one waits to watch a lift come and go by choice

Welcome back to the 80's, where elevator doors were a CREATIVE NEW MEDIA.