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Shake Up Sydney

Agency: 
Published/Aired: 
August 2012
17643
Description: 

To raise awareness of Parkinson's Disease for Shake it Up Australia Foundation, Ogilvy placed wedges underneath coffee tables in Sydney so that the tables wobbled, re-enacting a common symptom of the disease – the shakes.

Ambient advertisment created by Ogilvy, Australia for Shake It Up, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Brett Howlett
Planning Director: Gerry Cyron
Group Creative Director: Michael Raso
Copywriter: Mietta Macfarlane
Art Director: Luke Chard
Account Management: Alison Howlett
Executive Producer: Rob Spencer
Producer: Gabe Hammond
Director / DP: Peter Bloomfield
Editor: Fraser Kelton

Comments (9)

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Highest Rated

rrgoto8's picture
rrgoto8
Activity Score 175

brilliant

lezy's picture
lezy
Activity Score 377

liked the innovative idea of the wedge, it really did shook my mind...
but i felt it shud have been more explanatory...

a normal guy who reads it will only say wow good idea,
but wat are the trying to say from it...

may be my point of view is wrong...
but jst wanted to give u a useful feedback...

but hats off to the wedge idea...
it was awsmmm...

VampAd's picture
VampAd
Activity Score 1151

Love it.

kleenex's picture
kleenex
Activity Score 48087

I love the wedge idea.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

attention garbing is excellent. good idea.

bite me

Knella's picture
Knella
Activity Score 150

fantastic

denfilm's picture
denfilm
Activity Score 406

well done

rakel's picture
rakel
Activity Score 250

applauses

damd's picture
damd
Activity Score 159

Speechless....

rrgoto8's picture
rrgoto8
Activity Score 175

brilliant

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