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Shake It Up Parkinson's Disease Charity: Shake Up Sydney

To raise awareness of Parkinson's Disease for Shake it Up Australia Foundation, Ogilvy placed wedges underneath coffee tables in Sydney so that the tables wobbled, re-enacting a common symptom of the disease – the shakes.

Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Brett Howlett
Planning Director: Gerry Cyron
Group Creative Director: Michael Raso
Copywriter: Mietta Macfarlane
Art Director: Luke Chard
Account Management: Alison Howlett
Executive Producer: Rob Spencer
Producer: Gabe Hammond
Director/DP: Peter Bloomfield
Editor: Fraser Kelton
Published: August 2012

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9 comments

lezy's picture
lezy
377 pencils

liked the innovative idea of the wedge, it really did shook my mind...
but i felt it shud have been more explanatory...

a normal guy who reads it will only say wow good idea,
but wat are the trying to say from it...

may be my point of view is wrong...
but jst wanted to give u a useful feedback...

but hats off to the wedge idea...
it was awsmmm...

VampAd's picture
VampAd
1153 pencils

Love it.

kleenex's picture
kleenex
25174 pencils

I love the wedge idea.

Roshan Quintus's picture
Roshan Quintus
669 pencils

attention garbing is excellent. good idea.

bite me

Knella's picture
Knella
147 pencils

fantastic

rakel's picture
rakel
250 pencils

applauses

damd's picture
damd
159 pencils

Speechless....

rrgoto8's picture
rrgoto8
175 pencils

brilliant

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