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Shadow

Published/Aired: 
November 2007
Description: 

Incredible acceleration: the CL 63 AMG with 514 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Graphic Designer: Dian Warsosumarto
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Production: Butterflies & Bunnyrabbits
Illustration: Busk/Cmod, Deep Inc

Comments (13)

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Highest Rated

ooops's picture
ooops
Activity Score 448

either in morning or evening

bknowlden's picture
bknowlden
Activity Score 3647

Pretty cool, i guess?

capywriter's picture
capywriter
Activity Score 5509

I guess Lucky Luke would say 'Done!' :)
Nice idea though!

xhp's picture
xhp
Activity Score 543

Haha for sure lucky luke would say that ! not bad idea, but not conviced.

abdou's picture
abdou
Activity Score 76

One can't make the difference, weather it is an ad or something else... and if it is an ad, for which brand!!

capywriter's picture
capywriter
Activity Score 5509

the picture in the top right corner says enough, no?

Mr.Top's picture
Mr.Top
Activity Score 728

weak and forced

Duckman's picture
Duckman
Activity Score 520

I know it seems pretty obvious, but I didn't seen it before in that ambient execution, so...nice, like it.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

elmikel's picture
elmikel
Activity Score 1147

it looks static. Doesn't communicate it's fast. At the first glance I thought the car was stolen or something...

slammary's picture
slammary
Activity Score 214

The copy maybe lost for sb.

smilepig's picture
smilepig
Activity Score 254

i don't get it .painted the shadow and waiting for people look at this car and drive the car,right?? who'll notice that in real?

butwhatdoiknow's picture
butwhatdoiknow
Activity Score 36

the desired reaction :
"there is no car, yet i see the shadow,there's something fishy about this..
oohhh....oohh..it's the..oohh...i get it..."

me like..gets your attention, two toes up..

sold's picture
sold
Activity Score 3305

i like it very very much.
congrats.

ooops's picture
ooops
Activity Score 448

either in morning or evening

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