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Sexual Slavery Awareness Campaign

Published/Aired: 
March 2007
730
Description: 

Fake recruitment ads were placed to reach out for the most vulnerable.

Advertising Agency: PragmaDDB, Lima, Peru
Executive Creative Directors: Alvaro Naddeo, Ricardo Chadwick
Creative Directors: Jaime Chehade, Fernando Descailleaux
Copywriter: Jaime Chehade
Art Director: Fernando Descailleaux
Producers: Nagiza Otsubo, Andy Hough, Pamela Ceballos, Rodrigo Malnati, Adriana Malnati
Planner: Luben Petkoff
Client: Martha Tijero

Comments (13)

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Highest Rated

Guest's picture
Guest

love it

preeti_dhata's picture
preeti_dhata
Activity Score 85

love it..

klek's picture
klek
Activity Score 58

OOoo nice.. mimicking the stalker. haha. well done. :)

http://www.klekdesign.com

ellehcimeo's picture
ellehcimeo
Activity Score 3516

good cause, great idea. really glad to hear it's working.

kalpesh78's picture
kalpesh78
Activity Score 2578

Great ad.

ideas....30 minutes nahi toh free.

cmac's picture
cmac
Activity Score 82

brilliant!!!!!!!!!!!!!!! so glad this is working

tom1977's picture
tom1977
Activity Score 64

Really big campaign, intelligent and powerful. Im loving it....

pixelbomb1's picture
pixelbomb1
Activity Score 2555

hey if you want a good time.. call 213-555-1212

they should ask them how many more of these have you called and follow them and catch those pervs.

Sincerely,
Arnold Santillan
714-206-2459

jungleraven's picture
jungleraven
Activity Score 291

now that's wht i call th power of smart advertising. loving it...superb!!!

LAZ's picture
LAZ
Activity Score 288

I like the one a similar danish organization made a few years back, when they advertised in the "erotic section" of a major danish newspaper. A brilliant text that started like all the other small ads on that page ie: 'Bigbreasted beautiful looking' but ended: 'was brought here by smugglers and is beaten daily' really clever.

but this is good too. no doubt

brandsurgeon's picture
brandsurgeon
Activity Score 693

Clever. Real smart. Its about time someone did something about those pervs.

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Most times, worst enemies used to be best friends...

nuclearshower's picture
nuclearshower
Activity Score 233

This is good! smart

Bully's picture
Bully
Activity Score 8

This ad dont work at all. what guarantee us that people will call first the real sexual slavers.
What happened with peru I didn't see a good ad since papa john's

Guest's picture
Guest

love it

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