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Sex In The City

Published/Aired: 
September 2007
Description: 

By tagging the city with various sexual positions, this simple guerrilla campaign for Oohtique.com – an online store that sells a range of sex toys, condoms and then some – encouraged individuals to be more spontaneous with a playful proposition: “Have Fun”.

Advertising Agency: JWT, Singapore
Creative Director: Ali Shabaz
Art Director: Mikkel Kroijer
Copywriter: Joseph Cheong
Photographer: Jonathan Tay
Additional credits: Lay Leng, Connie Tham

Comments (17)

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Highest Rated

C-Rock's picture
C-Rock
Activity Score 28

Excellent work.

I prefer this attempt more with the application of the realistic palm & foot prints as apposed to the previous ones which were just cut outs. Helps make a lasting impression.

Again, well done.

VAMPIRO's picture
VAMPIRO
Activity Score 373

Huge and brilliant insite! Who has not made this dark type of things in parks corners and places. Good Idea Good work, can that they gain a goverment demand but may be by prewalls it and quality of the painting with water base, dont worry and every body happy!!! Great!!! Congratulations Guys!!!

Live and learn!

dlalala's picture
dlalala
Activity Score 5

Asians did it again >.<
Work stolen from Coco de Mer & Kroijer agency:
http://www.advertka.ru/media/prints/13165/

ivan's picture
ivan

You may be right, but the linked work is posted in November 2007, and the work above is done in September 2007. It may also be a coincidence.

Mecajet's picture
Mecajet
Activity Score 116

Wow. these are exactly the same. Someone's a hack.

liar's picture
liar
Activity Score 384

these 2 are 100% similar. I don't think it is a coincidence. Someone is a copycat.

DCRed's picture
DCRed
Activity Score 22

the similarities are too much to be a coincidence

i like it tho, whoever did it first.

tendrilclaw's picture
tendrilclaw
Activity Score 18

Very nice guerilla works, but I'm still wondering how did it came about to the position in d 1st diagram ? Haha

mmackinven's picture
mmackinven
Activity Score 1608

I had this idea beginning of this year, but it involved cats (was a brief on desexing cats). So imagine this but with paws lol.

Home is where the Art is.

mikkelkroijer's picture
mikkelkroijer
Activity Score 54

If you look at the two art directors they share the same last name. Weird right?
Yeah I did it, and we finally had a client who was willing to buy it in Singapore.

:-)

jaws of wan hoon's picture
jaws of wan hoon
Activity Score 74

Coincidence! The lame excuse of copycats.

mikkelkroijer's picture
mikkelkroijer
Activity Score 54

Hey stop that copy cat shit! I did this idea before, but now I had the chance to execute and sell the concept.
Look at my username, my website, http://www.mikkelkroijer.dk/book/coco1.html
And last but least look at the art director credit on this campaign.

This is not a replica.

Mikkel Kroijer

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Point taken! Let's stop the copycatbull.. Nice work Mikkel!

C-Rock's picture
C-Rock
Activity Score 28

Excellent work.

I prefer this attempt more with the application of the realistic palm & foot prints as apposed to the previous ones which were just cut outs. Helps make a lasting impression.

Again, well done.

Kagawa's picture
Kagawa
Activity Score 4

Godt arbejde (^_^)
Cliff

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Imagine Singapore banned people from chewing gum (it's an offence)...let alone graffitti in the city. NO WAY!

testu_nagouchi's picture
testu_nagouchi
Activity Score 7

who doesn't like having sex with a tranny hooker in a singapore alleyway

gmint7's picture
gmint7
Activity Score 2683

:::J:::
i still cant get the how they did it in first picture

singapore = smart government with stupid laws.

:::J:::

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