October 2010
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As part of this past Saturday's fifth annual Nuit Blanche, a sunset to sunrise celebration of contemporary art held in Toronto, Grey Canada and The Media Merchants hosted an all-night projected installation at Toronto’s Union Station sponsored by Sensodyne iso-active tooth paste. The project, called “iso3D”, showcased the product's foaming action and is to date the largest branded, 3-D projection mapping display in Canada.

Alice Keith – Digital Producer

Advertising Agency: Grey Canada, Toronto, Canada
Executive Creative Director: Carl Jones
Jr. Art Director: Liz Donnelly
Jr. Copywriter: Neal Khosla
Creative Director, Digital: Gary Alexander
Digital Producer / Video Editor: Ryan Bourret
Director, Broadcast Production: David Smith
Digital Producer: Vikki Kuzmich
Studio Manager: Patty Groff
Assistant Studio Manager: Jamie Proctor
Flash Designer: Jesse Horricks
Business Director: Antara Keelor
Account Directors: Veronica Pineda, Yamindra Perera
Account Supervisor: Jessica Hickman
Account Executives: Sarah Frackowiak, Kirsten Iversen
Projection by: The Media Merchants
National Account Manager: Sara Sepehri
Projection Technician Lead: Anthony Diehl
Projection Coordinator: Adam Ademek
Real Estate: Brodie Gunning
Music and Sound Design: Silent Joe
Sound Designer: Bill Turchinetz
Composer: Sean Nimmons-Paterson
Production Supervisors: Clive Desmond, Marco DiFelice
Producers: Christine Leslie, Maggie Blouin
Engineer: Metal @ The Orange Lounge
Design and VFX: Tantrum
Animators and compositors: Dominik Bochenski, Kyle Sim, Dominik Wojtarowiz, Igor Vichikov, James Reid, Ralph Sevazlian, Martin Waltz, Graeme Miller, Kim Leow
Post production Executive Producer: Cheyenne Bloomfield

Comments (12)

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Guest's picture

art was created that reflected the visual pnuemonic from the tv spots and print campaign of the toothpaste foam going through objects.