Semina Gel: Car lock

Advertising Agency: Euro RSCG Brazil
Creative Director: Jader Rossetto
Art Director: Alex Sandro Cabeça
Copywriter: Renato Maroni
Photographer: Geison Genga
Graphic Producer: Ingo Ramos dos Santos
Released: January 2008


Bundy Agency's picture
Bundy Agency
597 pencils

looks like an ipod

nC's picture
50 pencils

I agree. Before I enlarge the ad, I was thinking which new idea is using in i-pod new ad

sonucoues2002's picture
804 pencils

its look like ipod in thumbnail view

JAGGY's picture
1382 pencils

What a useful comment!

Jaggy, MICA Ahmedabad

dynatop's picture
212 pencils

what are they selling?

vidya.shankaran's picture
724 pencils

ha ha ha nice common place idea put to good use :)

its a lubricant.. and strategically placed ad :)

Mr.Top's picture
728 pencils

Are you shitting me? This is old as sex itself!

vidya.shankaran's picture
724 pencils

No doubt its as old as sex.. But if you read carefully what i said .. I said COMMON PLACE Idea! and yes i do appreciate the place where they used this ad...

Mr.Top's picture
728 pencils

and yes... it looks like a fucking ipod.

djakuza's picture
517 pencils

and on the top!!!!!! it looks like a iPod ;);)

TheTrickster's picture
53 pencils

I'm sick and tired of ambients stuck on peoples cars. A car is normally pretty damn expensive, and people don't want stickers stuck on it. It's vandalism, and that's hardly gonna benefit the client..

A car is a private sphere, ads stuck on it comes of as intrusive. You wouldn't slash a sticker on someones forehead, would you? That's not morally accepted. Yet.

ChuckNorris's picture
834 pencils

It says it's a magnetic thing, not a sticker.

I kinda of like, it's fun.

But would they place it on every car?

I can imagine a mom opening the trunk and her son asking what that thing was.

TheTrickster's picture
53 pencils

Oh well, magnetic or not, I think my argument is still valid.

jazarah's picture
1262 pencils

interesting indeed!

Charlie Pratt's picture
Charlie Pratt
427 pencils

I don't like people messing with my car. My first thought would be, "this better not be a freakin' sticker!" Then I'd be wary. When I discovered it was magnet, I'd be relieved it wasn't a sticker, but I wouldn't be more apt to appreciate this company.

Then I'd have a magnet that only makes sense to leave on my lock, and I'd throw it away, for it has become trash.

clanofmiller's picture
27 pencils

I'm not really sure, but what cars do you open nowadays with a key? Even more, the person in the pic seems to be unlocking the trunk lock?! I haven't done that in like forever.

Maybe the lubricant TG is people with cars without central locking mechanism, because recent studies have proven that they use lubricants the most, then it would make sense.

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