Semina Gel: Car lock
Advertising Agency: Euro RSCG Brazil
Creative Director: Jader Rossetto
Art Director: Alex Sandro Cabeça
Copywriter: Renato Maroni
Photographer: Geison Genga
Graphic Producer: Ingo Ramos dos Santos
Released: January 2008
Advertising Agency: Euro RSCG Brazil
Creative Director: Jader Rossetto
Art Director: Alex Sandro Cabeça
Copywriter: Renato Maroni
Photographer: Geison Genga
Graphic Producer: Ingo Ramos dos Santos
Released: January 2008
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16 Comments
looks like an ipod
-SCRATCH 'N' SNIFF
nC
I agree. Before I enlarge the ad, I was thinking which new idea is using in i-pod new ad
nC
agree
its look like ipod in thumbnail view
What a useful comment!
Jaggy, MICA Ahmedabad
what are they selling?
from guangzhou/canton china
ha ha ha nice common place idea put to good use :)
its a lubricant.. and strategically placed ad :)
www.wordsofbabel.blogspot.com
Are you shitting me? This is old as sex itself!
No doubt its as old as sex.. But if you read carefully what i said .. I said COMMON PLACE Idea! and yes i do appreciate the place where they used this ad...
www.wordsofbabel.blogspot.com
and yes... it looks like a fucking ipod.
and on the top!!!!!! it looks like a iPod ;);)
I'm sick and tired of ambients stuck on peoples cars. A car is normally pretty damn expensive, and people don't want stickers stuck on it. It's vandalism, and that's hardly gonna benefit the client..
A car is a private sphere, ads stuck on it comes of as intrusive. You wouldn't slash a sticker on someones forehead, would you? That's not morally accepted. Yet.
*schtick*
It says it's a magnetic thing, not a sticker.
I kinda of like, it's fun.
But would they place it on every car?
I can imagine a mom opening the trunk and her son asking what that thing was.
Oh well, magnetic or not, I think my argument is still valid.
*schtick*
interesting indeed!
http://jazarah.net/
I don't like people messing with my car. My first thought would be, "this better not be a freakin' sticker!" Then I'd be wary. When I discovered it was magnet, I'd be relieved it wasn't a sticker, but I wouldn't be more apt to appreciate this company.
Then I'd have a magnet that only makes sense to leave on my lock, and I'd throw it away, for it has become trash.
http://www.charlieprattdesign.com
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http://www.charliewrites.com
I'm not really sure, but what cars do you open nowadays with a key? Even more, the person in the pic seems to be unlocking the trunk lock?! I haven't done that in like forever.
Maybe the lubricant TG is people with cars without central locking mechanism, because recent studies have proven that they use lubricants the most, then it would make sense.