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Semina Gel: Car lock

Semina Gel: Car lock
Your rating: None Average: 3.7 (15 votes)

Advertising Agency: Euro RSCG Brazil
Creative Director: Jader Rossetto
Art Director: Alex Sandro Cabeça
Copywriter: Renato Maroni
Photographer: Geison Genga
Graphic Producer: Ingo Ramos dos Santos
Released: January 2008

16 Comments

TSW's picture 593 pencils

looks like an ipod

-SCRATCH 'N' SNIFF

nC's picture 50 pencils

nC
I agree. Before I enlarge the ad, I was thinking which new idea is using in i-pod new ad

nC

sonucoues2002's picture 806 pencils

agree
its look like ipod in thumbnail view

JAGGY's picture 1388 pencils

What a useful comment!

Jaggy, MICA Ahmedabad

dynatop's picture 212 pencils

what are they selling?

from guangzhou/canton china

vidya.shankaran's picture 687 pencils

ha ha ha nice common place idea put to good use :)

its a lubricant.. and strategically placed ad :)

Mr.Top's picture 732 pencils

Are you shitting me? This is old as sex itself!

vidya.shankaran's picture 687 pencils

No doubt its as old as sex.. But if you read carefully what i said .. I said COMMON PLACE Idea! and yes i do appreciate the place where they used this ad...

Mr.Top's picture 732 pencils

and yes... it looks like a fucking ipod.

djakuza's picture 521 pencils

and on the top!!!!!! it looks like a iPod ;);)

TheTrickster's picture 53 pencils

I'm sick and tired of ambients stuck on peoples cars. A car is normally pretty damn expensive, and people don't want stickers stuck on it. It's vandalism, and that's hardly gonna benefit the client..

A car is a private sphere, ads stuck on it comes of as intrusive. You wouldn't slash a sticker on someones forehead, would you? That's not morally accepted. Yet.

*schtick*

ChuckNorris's picture 836 pencils

It says it's a magnetic thing, not a sticker.

I kinda of like, it's fun.

But would they place it on every car?

I can imagine a mom opening the trunk and her son asking what that thing was.

TheTrickster's picture 53 pencils

Oh well, magnetic or not, I think my argument is still valid.

*schtick*

jazarah's picture 1270 pencils

interesting indeed!

Charlie Pratt's picture 427 pencils

I don't like people messing with my car. My first thought would be, "this better not be a freakin' sticker!" Then I'd be wary. When I discovered it was magnet, I'd be relieved it wasn't a sticker, but I wouldn't be more apt to appreciate this company.

Then I'd have a magnet that only makes sense to leave on my lock, and I'd throw it away, for it has become trash.

http://www.charlieprattdesign.com

clanofmiller's picture 27 pencils

I'm not really sure, but what cars do you open nowadays with a key? Even more, the person in the pic seems to be unlocking the trunk lock?! I haven't done that in like forever.

Maybe the lubricant TG is people with cars without central locking mechanism, because recent studies have proven that they use lubricants the most, then it would make sense.

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