Sekunda: Mirror

Situation: Most people are familiar with the feature ofglue repairing, but few have experienced how easy it is to repair that totally broken household object back into its original shape by using Sekunda glue.

Solution: We created small model scales of half porcelain objects found in households. By placing them in public mirrors the half plates, vases and cups looked as a complete new object highlighting the easiness of bringing your broken household object back to its original form.

Advertising Agency: BBDO, Moscow, Russia
Creative Directors: Andres Vergara, Luis Tauffer
Art Director / Photographer: Anna Kautenchzhi
Copywriter: Andres Vergara

August, 2011


Glut's picture
3937 pencils

why the mirror??

Lazarus's picture
1536 pencils

Just horrible. Sorry.

fotdot's picture
673 pencils

Not so great at all.

chirag's picture
52 pencils

not good~

Log in or register to post comments