Sekunda Glue: Mirror

Situation: Most people are familiar with the feature ofglue repairing, but few have experienced how easy it is to repair that totally broken household object back into its original shape by using Sekunda glue.

Solution: We created small model scales of half porcelain objects found in households. By placing them in public mirrors the half plates, vases and cups looked as a complete new object highlighting the easiness of bringing your broken household object back to its original form.

Advertising Agency: BBDO, Moscow, Russia
Creative Directors: Andres Vergara, Luis Tauffer
Art Director / Photographer: Anna Kautenchzhi
Copywriter: Andres Vergara