Seeds of Change (Organic Food): Driver / Powered / Lower

To celebrate Organic Harvest Month, Seeds of Change gave Boston residents free pedicab rides to several destinations. On the way to their location, riders got to savor some amazing organic chocolate. Messages on all pedicabs reinforced the notion of a company behaving "green" and at the same time, inspiring passersbys.

Advertising Agency: Alcone Marketing, USA
SVP, Creative Director: Luis Camano
Creative Director: Carlos Musquez
Art Director: Shivonne Miller
Copywriter: Yonius Saritoh/Cameron Young
Published: October 2007