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Toy transplants

Agency: 
Published/Aired: 
May 2016
2524

Second Life Toys Intro

Ambient advertisment created by Dentsu, Japan for Second Life Toys, within the category: Public Interest, NGO.

Advertising Agency: Dentsu, Tokyo, Japan
Executive Creative Director: Yasuharu Sasaki
Creative Directors: Akira Suzuki, Togo Kida
Art Director: Taiki Kawase
Copywriter: Kenta Isobe
Producers: Satoshi Kuno, Hayato Satomi, Ikuko Hirata
Plush Toy Artist: Momo Kanal
Designers: Masami Odawara, Yuki Demura, Aoi Ohara
Producers: Shungo Kanazawa, Yotaro Takahashi
Web Director: Takagi Kengo
Web Producer: Sayoko Utamaro
PR Planner: Yohei Nemoto
Movie Director: Seiji Kofune

Comments (5)

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Highest Rated

kleenex's picture
kleenex
Activity Score 48079

Winner.

MrPotatoHead's picture
MrPotatoHead
Activity Score 529

I love this campaign but this case study leaves so many questions unanswered. How did you spread the campaign in the first place? Who received the repaired toys and why? How did this increase the number of organ donors? etc. etc.

halaby87's picture
halaby87
Activity Score 9800

i agree
its an nice idea holding a good cause but then what

den13's picture
den13
Activity Score 3

Lovely idea!

kleenex's picture
kleenex
Activity Score 48079

Winner.

Pete R.'s picture
Pete R.
Activity Score 3412

Brilliant campaign. See you on the award shows guys.

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