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Red refrigerator

Agency: 
Published/Aired: 
July 2010
Description: 

Radio Production

Advertising Agency: Creature, USA

Executive Creative Director: Jim Haven

Art Director: Kristi Flango

Copywriter: Andrew Jasperson

Producers: Bethany Papenbrock

Account Executive: Ali Daniels

Designer: David Kaul

Production Company:

3 min. Film: Epoch Films

Website: Pixel Pushers

Art: Alex Mcleod

Web Banners: Variable Medium

Radio: Bart Radio

Director: Aza Jacobs

Director of Photography: Tobias Datum

Executive producer: Jerry Solomon

Line Producer: Alex Orlovsky

Engineer: Joel Stanner

Director / Producer: Bart Smith

Editor: Joe Krings

Music House: Blackboard 3

Producer: Jack Bradley

Audio Mix: Joel Stanner

Comments (15)

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Highest Rated

Rammelasen's picture
Rammelasen
Activity Score 71

Simply great!

Guest's picture
Guest

Gr8... i like this

Guest's picture
Guest

Good simple idea. What makes it even better is the way it was documented. Good job.

Guest's picture
Guest

its cool :))) i really like the whole idea

Guest's picture
Guest

I liked the idea, but it seemed pretty costly for a local brand (customized oversized refrigerators: building, installation...)

CommandZ's picture
CommandZ
Activity Score 2498

Very nice. Had to laugh at the guy taking six cans.

pez's picture
pez
Activity Score 1802

Hey, this film is very nice, beside the idea is good, but I really enjoyed watching this film, great direction... hope I can find this big red refrigerators on my way to work some day...

sirvan's picture
sirvan
Activity Score 29860

Am I the only one that would assume that this stuff might be poison? Or some sort of terrorist plot?

Next, they'll have a van with no windows giving away free candy = AMBIENT !

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Yeah, I thought of it too. This is a great plot for Al-Qaeda, I noticed a police officer opening the fridge, so yeah.

sirvan's picture
sirvan
Activity Score 29860

It's one thing to give samples with people, and brand representatives, and city permits... it's another to put a mysterious un-manned huge red BOX in public.

Here in NYC, they would've destroyed it with that little bomb robot, live on he 6-o-clock news.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I dont think it would have been a problem with the camera crews standing around the fridge...kinda gives it away that its not harmful.

Guest's picture
Guest

People! its a fucking fridge with free product!!! that's all... nothing more... nothing less.

So an agency a little feel good video with guitars and soft focus - it's a fucking fridge with free product!!!!

Imagine this was just stills on the this stunt, people would roast it.

I get given, yoghurt, energy drinks, juice, phamplets on my way to work by people and think nothing of it... this is the same, product sampling -nothing new, edgy or clever.

sirvan's picture
sirvan
Activity Score 29860

And yes. You are 1000% right.

We are in an odd age of advertising where the friggin PRESENTATION VIDEO is more important that the actual idea and execution.

I hope we get past this, soon.

+++

"I love some things, and don't love some other things."

cef's picture
cef
Activity Score 547

One might come and take all cans with him.

Cube's picture
Cube
Activity Score 458

You generate a fun experience. Like it a lot.

Rammelasen's picture
Rammelasen
Activity Score 71

Simply great!

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