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Seattle's Best Coffee Iced Lattes: Red refrigerator

Advertising Agency: Creature, USA
Executive Creative Director: Jim Haven
Art Director: Kristi Flango
Copywriter: Andrew Jasperson
Producers: Bethany Papenbrock
Account Executive: Ali Daniels
Designer: David Kaul
Production Company:
3 min. Film: Epoch Films
Website: Pixel Pushers
Art: Alex Mcleod
Web Banners: Variable Medium
Radio: Bart Radio
Director: Aza Jacobs
Director of Photography: Tobias Datum
Executive producer: Jerry Solomon
Line Producer: Alex Orlovsky
Radio Production
Engineer: Joel Stanner
Director/Producer: Bart Smith
Editor: Joe Krings
Music House: Blackboard 3
Producer: Jack Bradley
Audio Mix: Joel Stanner

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15 comments

Guest's picture
Guest

Gr8... i like this

Guest's picture
Guest

Good simple idea. What makes it even better is the way it was documented. Good job.

Guest's picture
Guest

its cool :))) i really like the whole idea

Guest's picture
Guest

I liked the idea, but it seemed pretty costly for a local brand (customized oversized refrigerators: building, installation...)

CommandZ's picture
CommandZ
2472 pencils

Very nice. Had to laugh at the guy taking six cans.

pez's picture
pez
1730 pencils

Hey, this film is very nice, beside the idea is good, but I really enjoyed watching this film, great direction... hope I can find this big red refrigerators on my way to work some day...

sirvan's picture
sirvan
29870 pencils

Am I the only one that would assume that this stuff might be poison? Or some sort of terrorist plot?

Next, they'll have a van with no windows giving away free candy = AMBIENT !

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Yeah, I thought of it too. This is a great plot for Al-Qaeda, I noticed a police officer opening the fridge, so yeah.

sirvan's picture
sirvan
29870 pencils

It's one thing to give samples with people, and brand representatives, and city permits... it's another to put a mysterious un-manned huge red BOX in public.

Here in NYC, they would've destroyed it with that little bomb robot, live on he 6-o-clock news.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I dont think it would have been a problem with the camera crews standing around the fridge...kinda gives it away that its not harmful.

Guest's picture
Guest

People! its a fucking fridge with free product!!! that's all... nothing more... nothing less.

So an agency a little feel good video with guitars and soft focus - it's a fucking fridge with free product!!!!

Imagine this was just stills on the this stunt, people would roast it.

I get given, yoghurt, energy drinks, juice, phamplets on my way to work by people and think nothing of it... this is the same, product sampling -nothing new, edgy or clever.

sirvan's picture
sirvan
29870 pencils

And yes. You are 1000% right.

We are in an odd age of advertising where the friggin PRESENTATION VIDEO is more important that the actual idea and execution.

I hope we get past this, soon.

+++

"I love some things, and don't love some other things."

cef's picture
cef
547 pencils

One might come and take all cans with him.

Cube's picture
Cube
458 pencils

You generate a fun experience. Like it a lot.

Rammelasen's picture
Rammelasen
71 pencils

Simply great!

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