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Seat Leon: Make it visible

In the nighttime cyclists are not visible to car drivers, which causes numerous accidents. To solve this problem, in the summer of 2013 SEAT initiates a social project Make It Visible. Similar to the new SEAT LEON with Full LED headlights, we equip bicycles with special LED lights to make them visible showing the messages about safe driving during nighttime.

Advertising Agency: Geometry Global, Moscow, Russia
Chief Executive Officer: Dan Medrea
Executive Creative Director: Andrew Ushakov
Creative Group Head: Alexey Lobanov
Senior Art Director: Sergey Golubovsky
Senior Copywriter: Ilya Starkov
Client Service Director: Maria Kovaleva
Account Director: Irina Makarova
Senior Account Manager: Ekaterina Zueva
Production Manager: Maria Anufrieva
Agency producer: Ekaterina Radkovskaya
Published: August 2013

4 comments

morse's picture
morse
16466 pencils

Looks cool.

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sergefreeman's picture
sergefreeman
299 pencils

Cyclists in Moscow are hit not because they are not visible but beacuse there's no culture of driving on the roads, plus there are no proper roads for cyclists.

kleenex's picture
kleenex
32968 pencils

This idea has been posted on this site before.

agwbl's picture
agwbl
299 pencils

Cool. But why don't any of the bicycles have headlights or taillights?

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