Seat Belt safety: Luggage belt
Don't let the road claim you. Belt up.
Marketforce, Perth turned the luggage belt at the domestic airport into a moving road by adding white lines along the center for a road safety message.
Advertising Agency: Marketforce Perth, Australia
Creative Director / Art Director / Copywriter: Andrew Tinning
Art Director: Andrew Chu
Typographer: Madeleine de Pierres
Account Service: Sharyn Beor, Christine Lim
Via: bestadsontv
12 Comments
bah!
not relevant, nothing new, bad media!
wasting of the clients money.
I agree.
All the visual is saying is 'road', nothing to do with 'belts' or 'saving' at all.
The two comments above are made by juniors. They took the ad literally and act as if they are God's gift to advertising.
i think i am not a junior, but still don't think this one is good.
from guangzhou/canton china
Hmm.. Incidentally, I AM a junior. Call me dense, but is that blood stain i can vaguely make out? Or the reflection of the red lightbox?
I thought this would have worked for a low-cost carrier client as well.
"Don't let the roads claim your time. Fly Tiger." etc or the like.
Flying = less road travel.
Media placement = airport = relevant.
what do u mean its not relevant? how clear can it get. CLAIM YOUR LUGGAGE = ROAD CLAIMS YOU.
Relevant? This is a horrific pun and a terrible idea.
Creative way of using a media but honestly it doesn't give much of an impact nor is the message insightful at all.
Good concept. Was there enough time to read the message of that length properly on a moving belt?
http://www.navinharish.org
http://www.navinharish.org
All talk but no award ... awardless! You're zero!
and who are u exactly? :) i bet you've judged big awards..by the sounds of it
i don't understand the line at all. What is that supposed to mean? "fly instead of driving"?