Seat Belt safety: Luggage belt
Don't let the road claim you. Belt up.
Marketforce, Perth turned the luggage belt at the domestic airport into a moving road by adding white lines along the center for a road safety message.
Advertising Agency: Marketforce Perth, Australia
Creative Director / Art Director / Copywriter: Andrew Tinning
Art Director: Andrew Chu
Typographer: Madeleine de Pierres
Account Service: Sharyn Beor, Christine Lim