Agency Network: 
April 2011

Every time it rains the octopus of Sea Life Scheveningen appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: “Sea Life laat je niet meer los” (Sea Life never lets you go). When the streets dry up the Raincampaign disappears again. In a surprising way the people in the streets are drawn to the wonderful world of Sea Life Scheveningen when it rains. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible up to eight weeks.

Ambient advertisment created by Fresh Green, Netherlands for Sea Life Scheveningen, within the category: Public Interest, NGO.

Sea Life never lets you go

Advertising Agency: Fresh Green Ads, Amsterdam, The Netherlands
Creative Director: Bas Manders
Art Director: Honkie Chan

Comments (5)

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morse's picture
Activity Score 18006

Really cool technology! Bravo.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 49058

I agree.

bakamono's picture
Activity Score 1002

I wonder what chemicals make them vissible for 8 weeks and if these chemicals end up in rain water and later on in the sea?

because therefore it is

Magood's picture
Activity Score 125


AssassinX's picture
Activity Score 1329

Want to know the work mechanism. What kind of technology they used?