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Raincampaign

Agency: 
Published/Aired: 
April 2011
Description: 

Every time it rains the octopus of Sea Life Scheveningen appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: “Sea Life laat je niet meer los” (Sea Life never lets you go). When the streets dry up the Raincampaign disappears again. In a surprising way the people in the streets are drawn to the wonderful world of Sea Life Scheveningen when it rains. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible up to eight weeks.

Sea Life never lets you go

Advertising Agency: Fresh Green Ads, Amsterdam, The Netherlands
Creative Director: Bas Manders
Art Director: Honkie Chan

Comments (5)

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Highest Rated

AssassinX's picture
AssassinX
Activity Score 1329

Want to know the work mechanism. What kind of technology they used?

:)

morse's picture
morse
Activity Score 17364

Really cool technology! Bravo.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43493

I agree.

bakamono's picture
bakamono
Activity Score 1002

I wonder what chemicals make them vissible for 8 weeks and if these chemicals end up in rain water and later on in the sea?

because therefore it is

Magood's picture
Magood
Activity Score 125

Cool!

AssassinX's picture
AssassinX
Activity Score 1329

Want to know the work mechanism. What kind of technology they used?

:)

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