Comments (17)

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Highest Rated

AdDavid's picture
Activity Score 406

forget the ad, hang this guy.

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Wierd art direction + choice of spot. And "in 2043" make it sound like it's a science fiction concern rather than a looming reality. Meh.

AdPawn -


Join the rarely updated ad orgy here:

Stephan D's picture
Stephan D
Activity Score 50

where was it placed? in the wall in front of the agency?

Rusio's picture
Activity Score 326

If its a fact, we cant do anything.
"In 2043 the sea might be this high"
Thumbs Down!

Shut Theory's picture
Shut Theory
Activity Score 515

the copy originally is not in english so it might be bad translation, but still, what are the right words? because "might be" still is not powerful enough to call for action...
may be: the sea level is going to be this high, are you doing something to prevent this?

my take on this was: okay, what do u want me to do?

Username's picture
Activity Score 153

maybe i will be dead, so i'dont care

AdDavid's picture
Activity Score 406

forget the ad, hang this guy.

Twombl's picture
Activity Score 184

4 creative directors, half bad idea.

klaussnow's picture
Activity Score 1675

ya, great idea, too bad the execution didn't live up to it.

... its already been done...

fersvax's picture
Activity Score 1239

I saw it in english 2 years ago.


jennywhx's picture
Activity Score 1142

what's the idea here? they're marking the sea level in year 2043?
i don't get the idea :( sorry for my dumbness.

ivan's picture

The idea is to make people realize how high the sea level will be and shock them into action. It works for me, but I agree so much more can be done if we were to take this just a bit further.

Hand's picture
Activity Score 195

It's an ambient, right?
I think it's a nice idea, it works for me too
how you can avoid it is too reduce your impact here and there

Martijn's picture
Activity Score 1888

I think the friend of Truecopy has a good answer to this:
"Sex sells. Truth even better."

Saltsea's picture
Activity Score 321

POOR CONCEPT. Very basic.

o.m's picture
Activity Score 354

i think this was done much better for a - call for aid hoarding.
i dont recollect the exact copy but it roughly said -
during katrina this line would have been under water.

Rog's picture
Activity Score 6082

Placement? Placement? Placement?
Stick it near Government Buildings.
Near Energy Co. HQ's.
On the steps leading up to office blocks,
railway stations, football stadiums etc.

The art direction is off, as well.
That looks like an address plaque.
Doesn't grab the eye at all.

>>>> That's not an ad. THIS is an ad.

sacra2001's picture
Activity Score 2

ad concepts, photography, illustration, typography is very nice.
I am lovein it.
graphic desiger