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Scrabble: Free wifi

Like the official game, 'Scrabble Wifi' is a playful way to get free wifi connection by spelling words. People's words served as WIFI passwords, and their scores into free minutes of connection. Based on scrabble rules, the higher the score, the longer the connection.

Advertising Agency: Ogilvy, France
Chief Creative Officer: Chris Garbutt
Executive Creative Directors: Cedric Guéret, Kurt Novack
Copywriter: Remy Aboukrat
Art Director: Chris Rowson
Backend Prototype Developer: Michael Guilhermet
Creative Technologist: Erick Soulard
Motion Designer: Bastien Baumann
Account Supervisor: Julien De Beauvoir O
Account Manager: Maxime Sauvanet

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7 comments

el d1eg0's picture
el d1eg0
588 pencils

Brilliant

kleenex's picture
kleenex
26914 pencils

WINNER!!!

sacrilegend's picture
sacrilegend
1998 pencils

Perfection.

monoliz's picture
monoliz
1326 pencils

cool idea

kurtz's picture
kurtz
3 pencils

Ogilvy Paris!!

isaac.barrera's picture
isaac.barrera
24 pencils

in cannes

erectus's picture
erectus
5187 pencils

Yes.

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