Scottex Paper Towels: Mail
Mailing to restaurant owners to promote the strenght of Scottex kitchen roll, on Scottex kitchen roll 'as is'.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Director: Stefaan Leendertse
Copywriter: Carsten Van Berkel
Published: December 2007


10 Comments
Cool and interesting
http://www.chrisperryad.com
& http://blog.chrisperryad.com
I like it, I think its cool. But you have to admit, if anything were to happen to the piece in the mail it damages the brand rather than helps it.
--
brandon
www.brandonknowlden.com
You would have to test the local post by sending a few dozen to yourself and see what happens. :)
Agree with Bknowlden, but its nice anyway.
It's very good, it puts the money where its message is.
-Tung
--good idea is enemy of great idea
Very nice work!
nothing new, remember the anti-scratch dvd?
from guangzhou/canton china
again such a lame comment.... guess you also say 'done' when you compare a video about some car with a print ad for ketchup... really annoys me
i look forward on the result/feedback
Great