Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Copywriters / Art Directors: Carsten Van Berkel, Stefan Leendertse
Other additional credits: Sybille Brocorens, Patrick Clymans, Philip De Cleen
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10 Comments
Plezant!
this is a pretty cool idea, but the layout of the "stunt" kills it. there should be 3 photos and a brief description. no logo, no big header, WAY les copy, etc....as a person who has judged a lot of shows, i can say that this matters quite a bit.
Good thing this has already won a Direct Silver Lion on Cannes 2008, then.
"you don't win silver, you lose gold" nike
Isn't this a repost?
Good thing they didnt try mailing from the US: the USPS would turn these down flat as undeliverable.
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No, I am not a media buyer.
You could mail them, they just would be god awful expensive...
Not any more. Effective in the new year, the postal service will refuse anything that cannot be run through their automatic sorting machines.
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No, I am not a media buyer.
The idea is familiar. It seems like I have seen before.
Smart! really smart. Great Thinking!!! but,just wondering how expensive will this be, did the postal service charge them something extra?
Thanks,
Anish
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