Scotiabank: FLUXe – An Interactive Art Experience
Advertising Agency: Capital C, Toronto, Canada
Creative Director: Steve Di Lorenzo
Creative Director: Mary Pallattella / Event
Art Directors / Designers: Steve Di Lorenzo, Nick Cangialosi
Copywriters: Sarah Jane Bowler, Steve Di Lorenzo, David Horovitch
Artist / Illustrators: Eduardo Recife, Nanami Cowdroy, Lorenzo Petrantoni, Alex Kurina, Zena Holloway
Curated By: Steve Di Lorenzo / Pixel
Technology: Rob King, Craig MacKenzie, Kenith Chau, Tao Zhang, Nelly Radfar
Sound Design: Graham Miller
Event Produced By: Mary Pallattella, Themmy Papas
Account Managers: Jason West, Angela Lowe, Kim Sanderson
Project Manager: Gillian Lai
Information Architect: Andrew Lovett-Barron
Social Media: Aubrey Podolsky, Marc Schwartz
Published: October 2011
3 Comments
bravo..
A winner
Looks very nice. But it's not an ad, as far as I can see. And people reading a bank saying "you're richer than you think" aren't going to be impressed to find that they're most likely poorer by the time they get home. What was the follow-up? This is a bit lost in space, pretty visuals, no message.