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Scotiabank AIDS Walk for Life: The Vanishing

How many steps will it take?

On September 13, 2009, thousands of people took to the streets of Toronto for the Scotiabank AIDS Walk for Life. This video was shot that day, as it happened. No special effects. Just chalk.

Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Hayes Steinberg, Chris Harrison, David Rosenberg
Art Director: Kevin Belanger
Copywriter: Matej Novak
Director: Woods+Low
Production House: OPC
Executive Producer: Harland Weiss
Agency Producer: Revital Grunberg
Editor: Marco Pazzano, Panic & Bob
Music: "VCR" by The xx (Licensed courtesy of XL Recordings Limited)
Audio House: Silent Joe
Post Production House: AXYZ

Published/Released/Aired (Month, Year): September 2009

14 comments

swamijivanutsav's picture
swamijivanutsav
122 pencils

That was very touching ... sorry no words to express myself ... very well done. Lovely work. Cheers

morse's picture
morse
15922 pencils

I agree, great work!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mgriff21's picture
mgriff21
592 pencils

Nicely done. A different take of the AIDS approach.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

strawberrrry's picture
strawberrrry
4 pencils

very cool! and telling a truth!

PhobiArt's picture
PhobiArt
87 pencils

Well, the thorough understanding and the local effect might've been questionable, but who xxxxxxx cares...the idea goes beyond perception, it is literally four-dimensional and the video done is so much worth the effort as a document of this. And it didn't cost a dime I guess:)

rebelscum's picture
rebelscum
2114 pencils

Excellent awards-submission piece.

Where does something like this air?

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I have thousands of pencils and $1.50 so I'm off to Starbucks

s1bs's picture
s1bs
398 pencils

v. nice

busyb's picture
busyb
115 pencils

nicely documented.

boom.

danybotravez's picture
danybotravez
3 pencils

brilliant resolution, I really like it !!!

everartz's picture
everartz
7611 pencils

worth the sharing, everyone should spread the word.. good work.. thumbs up

| Everartz |

copywrestler's picture
copywrestler
51 pencils

Amazing job. And for a bank in Canada none the less. Makes it even more impressive.

art.vs.commerce's picture
art.vs.commerce
566 pencils

very clever and powerful thought, well done.

rolling.stone's picture
rolling.stone
2740 pencils

excellent

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~ Quite obviously, I have gathered no moss ! ~

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