The ordinary fluorescent lamps in City Lights were replaced by blacklight lamps which became a vital part of the idea. In the dark, not only the image became visible to the spectator, the blacklight also created an unusual and unexpected side-effect - dirt such as fluff, dust, lint and animal hair became visible on people's clothes. The big Scotch-Brite Lint Roller in the foreground reminds us that there's a simple and effective solution. A clever idea, which makes advertising come alive.
Ambient advertisment created by Grey, Germany for Scotch-Brite, within the category: House, Garden.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More