Scotch Brite: Super absorbent

Advertising Agency: Y&R Bangkok, Thailand
Creative Director: Trong Tantivejakul
Art Director: Nares Limapornvanich
Copywriter: Jittra Thiutipsakul
Photographer: Pornchai Wongki-La
Released: January 2009

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36 comments

Bye's picture
Bye
1468 pencils

What's more effective than a product demonstration, well done.

Anne's picture
Anne
496 pencils

Great guerilla.

missed my turn's picture
missed my turn
426 pencils

Way to be. Good stuff.

ORISHAS76's picture
ORISHAS76
344 pencils

EXCELENTE!!!

Ad_Man's picture
Ad_Man
828 pencils

simply great!!!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

its TOTALLY different...

Guest's picture
Guest

Are you kidding me? Both ads use a water-absorbing sponge as a replacement for a basin. Same idea, different product.

FAIL.

Guest's picture
Guest

One is actually a useful demonstration. The other makes no sense what so ever. Why would one want to cover up their sink? Makes no sense!

The drinking fountain one makes more sense as it allows people to see the product work, whilst still allowing one to use the drinking fountain. Kudos to the ambient one.

dshott's picture
dshott
475 pencils

Different and both good,
I can see the ambient one getting full of water and starting to drip like crazy after not too long though. Good stunt.

Guest's picture
Guest

not different, both good.

shoud have been from the same campaign though. Spunge is a good ambient on the sinck idea.

Guest's picture
Guest

Actually your wrong. The water will go through the sponge and into the drinking fountain drain hole. Thus giving the illusion that it is absorbing the water.

Guest's picture
Guest

One is a towel nip tuck, the other is a sponge, different ideas you fri*cken dump truck.

Sazarret's picture
Sazarret
130 pencils

Awesome!

vtangads's picture
vtangads
3 pencils

pretty nifty idea

peter_alistair's picture
peter_alistair
16 pencils

its amazing how good ideas, once executed well, seem very effortless. good job!

bknowlden's picture
bknowlden
3647 pencils

Wow, very impressive.

Guest's picture
Guest

Superb, love it

Blair Semenoff's picture
Blair Semenoff
651 pencils

Now that's a big fat guerilla ad!!! AWESOME!

The Fair Play's picture
The Fair Play
10 pencils

great guerilla guys! one of the best product demonstrations i've come across lately!

Guest's picture
Guest

done in a press ad already

gbl's picture
gbl
451 pencils

Yeah!!!

Guest's picture
Guest

What a drink fountain was done in a print ad? Or do you mean a sponge was used in a print ad?

Guest's picture
Guest

the people drinking water are actually the agency's employees. this must have lasted for all of 10 mins.

Guest's picture
Guest

Yes we can't get one past you can we! Yes we hired a policeman outfit and motorcycle taxi service outfit and a school girl outfit and got our staff to dress
up in these costumes. Wow your so clever to have picked up on this.

cochegrande's picture
cochegrande
4 pencils

hey, i know that policeman and motorcycle taxi guy. It's the same person we used in our yellow pages outdoor ad. just 300baht per hour for them to stand around. cheap!

Guest's picture
Guest

very cool idea. but the sad thing is it is not real. it is so badly photoshopped! look at the logo on the sponge!

Guest's picture
Guest

Please send your email address to Ivan and i be happy to take a photo and send you close up photos of the sponges we used and prove that it was printed on, obviously everyone thinks they experts in knowing if something ran or is photoshopped. Why don't you come to our country and see for yourself
before you make comments.

ivan's picture
ivan

Looks real to me.

Ivan Raszl, admin of AotW

rebelscum's picture
rebelscum
2114 pencils

Agree that this is a fucking rad idea.

but think of all the saliva and snot and gak that got absorbed into those sponges...I think I'm getting a disease just thinking about it :)

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture
Guest

giggle giggle giggle

Duncan
www.dshott.co.uk

Guest's picture
Guest

I love this but... erm... wouldn't it grow mouldy and what not after a few days?

Guest's picture
Guest

Thanks for your cool feedback. No it didn't go mouldy because the water went through the sponge and into the drinking fountain drain hole. So this way the water didn't sit in a puddle to form mould.

Guest's picture
Guest

isnt the water went down people's throat instead of the sponge?

brittocj's picture
brittocj
16 pencils

Good work... for the client too!!!

Maliheh's picture
Maliheh
79 pencils

Excellent superb .what do you want more?!

wt da?

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