Science World: Photo Booth of Doom
Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: “Scream! The Science of Fear.”
Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: “A photo of a scared person is enough to spread fear. We can explain.” They were also given free passes to the exhibit. Thankfully, no heart attacks were reported.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Rob Tarry/Ian Grais, Chris Staples
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Released: August 2009
Comments
heehee
Quite really.
funny!!
nice work..
| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill
yeah, but how much do they spend? - money, time...
think it's unjustified ((
It's much more cheaper than a TV commercial.
I agree. This is a cool idea... but the effort doesn't equal the return.
+++
"I love everything"
Maybe they are targeting ad people, knowing that this vid would get on sites like this one?
Me encanta. Muy divertido y memorable.
I love it! Funny.
good idea. didn't work so well though, did it? Kafee without the Kafee-effect if you ask me
lol I love it! great work guys
Great idea, loved this one. Congrats!
.: look for the green giant on the label :.
good job
great way to promote an event/exhibit! our country should have more promotions like these.they always come up with billboards and posters. -_-'
brilliant idea!
Wayyy to elaborate to convey a simple message.
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