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Science World: Photo Booth of Doom

Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: “Scream! The Science of Fear.”

Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: “A photo of a scared person is enough to spread fear. We can explain.” They were also given free passes to the exhibit. Thankfully, no heart attacks were reported.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Rob Tarry/Ian Grais, Chris Staples
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Released: August 2009

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15 comments

Prof's picture
Prof
1453 pencils

heehee

Quite really.

everartz's picture
everartz
7611 pencils

funny!!
nice work..

| Everartz |

Guest's picture
Guest

yeah, but how much do they spend? - money, time...
think it's unjustified ((

Guest's picture
Guest

It's much more cheaper than a TV commercial.

sirvan's picture
sirvan
29870 pencils

I agree. This is a cool idea... but the effort doesn't equal the return.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Maybe they are targeting ad people, knowing that this vid would get on sites like this one?

silvi's picture
silvi
4172 pencils

Me encanta. Muy divertido y memorable.
I love it! Funny.

Wordnerd's picture
Wordnerd
6662 pencils

good idea. didn't work so well though, did it? Kafee without the Kafee-effect if you ask me

Guest's picture
Guest

lol I love it! great work guys

PERP's picture
PERP
433 pencils

Great idea, loved this one. Congrats!

.: look for the green giant on the label :.

corkscrewkibitzer's picture
corkscrewkibitzer
76 pencils

good job

billtiyu's picture
billtiyu
27 pencils

great way to promote an event/exhibit! our country should have more promotions like these.they always come up with billboards and posters. -_-'

hagemony's picture
hagemony
335 pencils

brilliant idea!

Guest's picture
Guest

Wayyy to elaborate to convey a simple message.

mikepants2005's picture
mikepants2005
504 pencils

Fantastic

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