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Photo Booth of Doom

Agency: 
Published/Aired: 
August 2009
2138
Description: 

Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: “Scream! The Science of Fear.”

Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: “A photo of a scared person is enough to spread fear. We can explain.” They were also given free passes to the exhibit. Thankfully, no heart attacks were reported.

Ambient advertisment created by Rethink, Canada for Science World, within the category: Education.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Rob Tarry/Ian Grais, Chris Staples
Art Director: Chad Kabigting
Copywriter: Rob Tarry

Comments (15)

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Highest Rated

PERP's picture
PERP
Activity Score 433

Great idea, loved this one. Congrats!

.: look for the green giant on the label :.

Prof's picture
Prof
Activity Score 1449

heehee

Quite really.

everartz's picture
everartz
Activity Score 7609

funny!!
nice work..

| everartz |

Guest's picture
Guest

yeah, but how much do they spend? - money, time...
think it's unjustified ((

Guest's picture
Guest

It's much more cheaper than a TV commercial.

sirvan's picture
sirvan
Activity Score 29860

I agree. This is a cool idea... but the effort doesn't equal the return.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Maybe they are targeting ad people, knowing that this vid would get on sites like this one?

silvi's picture
silvi
Activity Score 4172

Me encanta. Muy divertido y memorable.
I love it! Funny.

Wordnerd's picture
Wordnerd
Activity Score 6692

good idea. didn't work so well though, did it? Kafee without the Kafee-effect if you ask me

Guest's picture
Guest

lol I love it! great work guys

PERP's picture
PERP
Activity Score 433

Great idea, loved this one. Congrats!

.: look for the green giant on the label :.

corkscrewkibitzer's picture
corkscrewkibitzer
Activity Score 76

good job

billtiyu's picture
billtiyu
Activity Score 27

great way to promote an event/exhibit! our country should have more promotions like these.they always come up with billboards and posters. -_-'

hagemony's picture
hagemony
Activity Score 335

brilliant idea!

Guest's picture
Guest

Wayyy to elaborate to convey a simple message.

mikepants2005's picture
mikepants2005
Activity Score 504

Fantastic

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