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Cocktail Mail

Agency: 
Published/Aired: 
December 2011
Description: 

It’s time to hit the road – as part of the new Schweppes mixing campaign - and spread the word of the Cocktail Revolution.

 Schweppes Cocktail Mail is a cocktail chain letter created for Schweppes by George Patterson Y&R, Traffik. Schweppes are taking the message of the Cocktail Revolution to the people in their homes on the back of pimped out motorbikes with inbuilt sidecar bars. It's part promotion - part social experiment, but with drinks.
 
The drivers and their able mixing experts begin by visiting the home of one lucky person where upon they will be mixed a cocktail of their choice, are educated in the ways of the Cocktail Revolution, and receive enough supplies to keep the party going. They will then choose the next person – a friend, family member, famous crush, former childhood enemy – to send the Cocktail Mail onto, resulting in a chain-mail-style endless cocktail. Video content and photos of each stop are uploaded and tagged at facebook.com/schweppes.au as Cocktail Mail travels far and wide.

Ben Goss, Marketing Manager at Schweppes Australia says, "The challenge was to get into people’s homes and teach them how to mix themselves a simple cocktail. Not an easy task by any means, unless of course you have a fleet of motorbikes with bars attached to the side."


Art Director- Paul Meates

Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Copywriter: Katie Britton
Production company: Traffik
Senior Account Director: Matilda Hobba
Account manager: Courtney Robertson
DOPs: Donna Stevens, Ross Giardina
Agency Producer: Jess Thompson
Strategy Planner: Tom Ding
Digital: Sputnik

Comments (6)

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Highest Rated

kleenex's picture
kleenex
Activity Score 43473

Now this is a chain mail I can love.

chicagohour's picture
chicagohour
Activity Score 384

like like

Hmmmmm

Hadrons's picture
Hadrons
Activity Score 6017

love it. feels like fun.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

like

MichMael's picture
MichMael
Activity Score 18

Looks nice. But really not an outstanding idea...

Wordfruit's picture
Wordfruit
Activity Score 1023

Good idea :)

kleenex's picture
kleenex
Activity Score 43473

Now this is a chain mail I can love.

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