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Cocktail Mail

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Published/Aired: 
December 2011
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Description: 

It’s time to hit the road – as part of the new Schweppes mixing campaign - and spread the word of the Cocktail Revolution.

 Schweppes Cocktail Mail is a cocktail chain letter created for Schweppes by George Patterson Y&R, Traffik. Schweppes are taking the message of the Cocktail Revolution to the people in their homes on the back of pimped out motorbikes with inbuilt sidecar bars. It's part promotion - part social experiment, but with drinks.
 
The drivers and their able mixing experts begin by visiting the home of one lucky person where upon they will be mixed a cocktail of their choice, are educated in the ways of the Cocktail Revolution, and receive enough supplies to keep the party going. They will then choose the next person – a friend, family member, famous crush, former childhood enemy – to send the Cocktail Mail onto, resulting in a chain-mail-style endless cocktail. Video content and photos of each stop are uploaded and tagged at facebook.com/schweppes.au as Cocktail Mail travels far and wide.

Ben Goss, Marketing Manager at Schweppes Australia says, "The challenge was to get into people’s homes and teach them how to mix themselves a simple cocktail. Not an easy task by any means, unless of course you have a fleet of motorbikes with bars attached to the side."


Art Director- Paul Meates

Advertising Agency: GPY&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Copywriter: Katie Britton
Production company: Traffik
Senior Account Director: Matilda Hobba
Account manager: Courtney Robertson
DOPs: Donna Stevens, Ross Giardina
Agency Producer: Jess Thompson
Strategy Planner: Tom Ding
Digital: Sputnik

Comments (6)

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Highest Rated

kleenex's picture
kleenex
41727 Activity Scores

Now this is a chain mail I can love.

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