Schuhkult Shoe Shop: Try it on

An ambient work made for a trendy shoe shop in Berne, the capital city of Switzerland. The ad was printed on paper and was distributed in a restaurant very near to the shoe shop. Our goal was to let the women "try" on the shoes during their lunch break. The name of the shoe shop and the address are written on the inner sole of the shoe.

Agency: LangGysiKnoll, Berne, Switzerland
Creative Director: Daniela Jakab
Art director: Stephan Wittwer
Copywriter: Lukas Schmid
Photographer: Guy Jost


justpassingby's picture
1368 pencils

who wants to see a pair of shoes and feet while youre eating?

White Space's picture
White Space
86 pencils

No kidding.

Guilherme Bill Luz's picture
Guilherme Bill Luz
202 pencils

no in a restaurant, disgusting, how did they accept that?

shrp0103's picture
104 pencils

i know.....smelling shoes in ur plate, dsnt sound or looks gud to meeeeeeee//////.man?

ChuckNorris's picture
834 pencils

And they put female shoes on both sides of the table?
Is that like a lesbian only restaurant?

SCAM!(and a bad one)

popdistortion's picture
1594 pencils

A great example of wrong placement.

squirrely's picture
316 pencils

Nice execution. Perhaps away to counter the issues you raised is to show male and female feet as well as different pairs of shoes. I really don't think seeing feet before you eat is really that gross. Common.

act's picture
535 pencils

squirrely are you one of these guys?

Creative Director: Daniela Jakab
Art director: Stephan Wittwer
Copywriter: Lukas Schmid
Photographer: Guy Jost

seeing feet on a table next to your food is gross. no matter how beautiful they are.

Mo's picture
648 pencils

It doesn't smell that fresh.This media placement has been used before. More than once I guess. :-\

anmy's picture
14 pencils

it is far from real life.would you like to see someone ugly foot
while eatging

Beatles's picture
47 pencils

If the food is good then I will ignore the shoe, and the shoe shop.

Desi's picture
1052 pencils

It doesn't really work even if it is ok to have feet on the table. You need some distance between your hands and your feet. They could have put the shoes on the floor however.

the mighty ham's picture
the mighty ham
94 pencils

In switzerland feet are a delicacy.

johndoe's picture
4 pencils

Oh c'mon, give me a break. This piece is nice. I check this website a couple of times a week and it makes me sick that most people always finds out bads things in all ads posted. You take advertising soooo seriously that it isn't fun anymore. Your comments only lead to boring, conventional and predictable advertising. Think about it!

thecharles's picture
104 pencils

stop the gatoring. Its still unexpected to the general public, even if they don't like it, at least they will talk about it.

killdecd's picture
2 pencils

if it put on the floor maybe the feel would not as disgusting as now on the table. think about it.

Pila's picture
177 pencils



act's picture
535 pencils

johndoe's work must have been slammed couple of times a week. boohoo.

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