Cracked heels

May 2010

Challenge: Increase awareness to "Scholl" heel repair cream in Israel, while participating in "Good life festival" held in the Port of Tel Aviv, and getting the most attention in the festival.

Solution: The idea chosen was to create an 80 sqm carpet that will lie on the main entrance bridge to the festivals area, leading 90 percent of the crowd to walk on that bridge. The carpet was all printed in a high end color print, starting as a dried land which is coming back to life as you walk on, with a printed "Scholl" logo and product, with a sentence that shows our message: "repair treatment cream for cracked heels". This work resembles to the process of repairing your heels when dried, step by step. Right at the end of the carpet, 2 promotion stewardesses were giving away sample of the repair cream with a flyer. The crowd loved it.

Giant condom production:

Ambient advertisment created by Obsessive, Israel for Scholl, within the category: Health.

Comments (12)

Log in or register to post comments

Highest Rated

Guest's picture

please help me iam at Al Jubail Saudi Arabia ,Where is available in KSA, Who is distributor in KSA?

capywriter's picture
Activity Score 5509

quite forced

Guest's picture

Results: The crowd loved it.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

That's a very objective opinion from the agency, as always ;p

Phil Lestino's picture
Phil Lestino
Activity Score 1684

so what?

Guest's picture

when the same agency upload two commercials that look that fake so close one to the other, and thinking how close we are from Cannes. My guess would be that this shit is FAKE!! and really bad by the way...

Kateter's picture
Activity Score 2029

so you had "50 stands, booths and activites" that are probably selling something to compete with and you chose to "increase awareness"?

wow. genius!

Hiperion's picture
Activity Score 3138

Cannes? jajajajajajaja

hufflepoff's picture
Activity Score 430

Really nice work!

Guest's picture

It is funny that there is no photos with the crowd on it :))) I want to see all those 50 000 guests!!! )))

ponomarev's picture
Activity Score 10

it's funny that there is no any picture with all those guest on the carpet )) where are 50 000 people hide? ))

alvinpck's picture
Activity Score 1467

That many people stepping on it? How would they know what they are stepping on?

Guest's picture

please help me iam at Al Jubail Saudi Arabia ,Where is available in KSA, Who is distributor in KSA?