Schick Quattro: Ice Resurfacer

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski

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22 comments

All ears's picture
All ears
233 pencils

That's fucking awesome.

Crisp One's picture
Crisp One
2007 pencils

now all it needs is a wheelie bar and some curb finders.

Olafski001's picture
Olafski001
1194 pencils

jeeeezus that is good
A. Chris Moreira and Mark Schöller, congratulations!

-

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

It's not bad, looks like a comped scamp to me but nothing wrong with that. The idea is solid, if a bit of a one-liner though.

We're going to need more lube.

Miss Candy Pop's picture
Miss Candy Pop
58 pencils

Why is there a midget driving the Zamboni? ;)

jebus's picture
jebus
472 pencils

Oompa, Loompa, loompidy-doo...

poojagadodia's picture
poojagadodia
194 pencils

http://www.watgame.com
ya i too like it :)

loader's picture
loader
1141 pencils

i could barely see it.
idea is ok.

doworkson's picture
doworkson
242 pencils

man that is awesome.

john doe's picture
john doe
1571 pencils

sorry, didn't get it til I read the explanation.
maybe because I didn't know "schick" as a brand name for razors.

p_hollis's picture
p_hollis
34 pencils

Great idea.

whoberee's picture
whoberee
55 pencils

Ha!
We had some similar ambient work in our student portfolio from last year! And coincidentally it was for the same razor...
http://ihaveanidea.org/academia/categories.php?cat_id=72&sessionid=b7b...

But the Zamboni's awesome!

noncynicaladguy's picture
noncynicaladguy
39 pencils

Wow, so simple. Can't believe it hasn't been done. Love it.

dynatop's picture
dynatop
212 pencils

gr8

Sharp's picture
Sharp
216 pencils

I saw the exact same thing for Chap Stick lip-gloss. Nice idea though.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

at the moment ambient is on cave-drawing-level. In general.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

HA HA HA. Well put. Much of it is yes, although there is some nice stuff once in a blue moon.

We're going to need more lube.

Margaret Gay's picture
Margaret Gay
144 pencils

i love it!!!

Wordnerd's picture
Wordnerd
6662 pencils

good idea but doesn't look that good. too bad

anne_one's picture
anne_one
152 pencils

Nice work.

pscs's picture
pscs
440 pencils

haha, this is coming from an aussie ad agency. good work mate :)

Nicko's picture
Nicko

The 16 people (mostly figure skating girls and a couple of very bad ice hockey players) who go to ice rinks in Sydney might find this mildly amusing. Most of the ten million men who shave however, will miss it. So it's pointless. It also doesn't say smooth to me. It says it takes off the upper layer of the surface exposing a fresh, untouched dermis, which sounds suspiciously like shaving rash. Cheap stunt.

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