Schick Quattro: Ice Resurfacer
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski


23 Comments
That's fucking awesome.
now all it needs is a wheelie bar and some curb finders.
jeeeezus that is good
A. Chris Moreira and Mark Schöller, congratulations!
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It's not bad, looks like a comped scamp to me but nothing wrong with that. The idea is solid, if a bit of a one-liner though.
We're going to need more lube.
Why is there a midget driving the Zamboni? ;)
Oompa, Loompa, loompidy-doo...
http://www.watgame.com
ya i too like it :)
http://www.WATGame.com
i could barely see it.
idea is ok.
Hahahhaha. Awesome.
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
man that is awesome.
sorry, didn't get it til I read the explanation.
maybe because I didn't know "schick" as a brand name for razors.
Great idea.
For every vision, there is a revision
Ha!
We had some similar ambient work in our student portfolio from last year! And coincidentally it was for the same razor...
http://ihaveanidea.org/academia/categories.php?cat_id=72&sessionid=b7b...
But the Zamboni's awesome!
Wow, so simple. Can't believe it hasn't been done. Love it.
'spreading the love'
gr8
from guangzhou/canton china
I saw the exact same thing for Chap Stick lip-gloss. Nice idea though.
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at the moment ambient is on cave-drawing-level. In general.
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HA HA HA. Well put. Much of it is yes, although there is some nice stuff once in a blue moon.
We're going to need more lube.
i love it!!!
good idea but doesn't look that good. too bad
Nice work.
haha, this is coming from an aussie ad agency. good work mate :)
The 16 people (mostly figure skating girls and a couple of very bad ice hockey players) who go to ice rinks in Sydney might find this mildly amusing. Most of the ten million men who shave however, will miss it. So it's pointless. It also doesn't say smooth to me. It says it takes off the upper layer of the surface exposing a fresh, untouched dermis, which sounds suspiciously like shaving rash. Cheap stunt.