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Schick Quattro: Ice Resurfacer

Schick Quattro: Ice Resurfacer
Your rating: None Average: 6.7 (23 votes)

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski

23 Comments

All ears's picture 233 pencils

That's fucking awesome.

Crisp One's picture 2031 pencils

now all it needs is a wheelie bar and some curb finders.

Olafski001's picture 1156 pencils

jeeeezus that is good
A. Chris Moreira and Mark Schöller, congratulations!

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BOOBJOB LOOBCANNON's picture 1866 pencils

It's not bad, looks like a comped scamp to me but nothing wrong with that. The idea is solid, if a bit of a one-liner though.

We're going to need more lube.

Miss Candy Pop's picture 58 pencils

Why is there a midget driving the Zamboni? ;)

jebus's picture 424 pencils

Oompa, Loompa, loompidy-doo...

poojagadodia's picture 194 pencils
loader's picture 1120 pencils

i could barely see it.
idea is ok.

scs7683's picture 198 pencils

Hahahhaha. Awesome.

Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.

doworkson's picture 242 pencils

man that is awesome.

john doe's picture 1575 pencils

sorry, didn't get it til I read the explanation.
maybe because I didn't know "schick" as a brand name for razors.

p_hollis's picture 34 pencils

Great idea.

For every vision, there is a revision

whoberee's picture 55 pencils

Ha!
We had some similar ambient work in our student portfolio from last year! And coincidentally it was for the same razor...
http://ihaveanidea.org/academia/categories.php?cat_id=72&sessionid=b7b...

But the Zamboni's awesome!

noncynicaladguy's picture 39 pencils

Wow, so simple. Can't believe it hasn't been done. Love it.

'spreading the love'

dynatop's picture 212 pencils

gr8

from guangzhou/canton china

Sharp's picture 216 pencils

I saw the exact same thing for Chap Stick lip-gloss. Nice idea though.

Jarne von Wolfsburg's picture 282 pencils

* * * * *

at the moment ambient is on cave-drawing-level. In general.

* * * * *

BOOBJOB LOOBCANNON's picture 1866 pencils

HA HA HA. Well put. Much of it is yes, although there is some nice stuff once in a blue moon.

We're going to need more lube.

Margaret Gay's picture 144 pencils

i love it!!!

Wordnerd's picture 6617 pencils

good idea but doesn't look that good. too bad

anne_one's picture 152 pencils

Nice work.

pscs's picture 440 pencils

haha, this is coming from an aussie ad agency. good work mate :)

Nicko's picture

The 16 people (mostly figure skating girls and a couple of very bad ice hockey players) who go to ice rinks in Sydney might find this mildly amusing. Most of the ten million men who shave however, will miss it. So it's pointless. It also doesn't say smooth to me. It says it takes off the upper layer of the surface exposing a fresh, untouched dermis, which sounds suspiciously like shaving rash. Cheap stunt.

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