Ice Resurfacer

March 2008
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Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski

Comments (22)

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Nicko's picture

The 16 people (mostly figure skating girls and a couple of very bad ice hockey players) who go to ice rinks in Sydney might find this mildly amusing. Most of the ten million men who shave however, will miss it. So it's pointless. It also doesn't say smooth to me. It says it takes off the upper layer of the surface exposing a fresh, untouched dermis, which sounds suspiciously like shaving rash. Cheap stunt.


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