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Ice Resurfacer

Agency: 
Published/Aired: 
March 2008
Description: 
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Directors / Copywriter: A. Chris Moreira, Mark Schöller
Illustrators: Helena Braddock, Lee Turner
Agency Producer: Gerri Hamill
Creative Services Manager: Graeme de Vallance
Account Service: Peter Bosilkovski

Comments (22)

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Highest Rated

Nicko's picture
Nicko

The 16 people (mostly figure skating girls and a couple of very bad ice hockey players) who go to ice rinks in Sydney might find this mildly amusing. Most of the ten million men who shave however, will miss it. So it's pointless. It also doesn't say smooth to me. It says it takes off the upper layer of the surface exposing a fresh, untouched dermis, which sounds suspiciously like shaving rash. Cheap stunt.

All ears's picture
All ears
Activity Score 233

That's fucking awesome.

Crisp One's picture
Crisp One
Activity Score 2005

now all it needs is a wheelie bar and some curb finders.

Olafski001's picture
Olafski001
Activity Score 1193

jeeeezus that is good
A. Chris Moreira and Mark Schöller, congratulations!

-

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

It's not bad, looks like a comped scamp to me but nothing wrong with that. The idea is solid, if a bit of a one-liner though.

We're going to need more lube.

Miss Candy Pop's picture
Miss Candy Pop
Activity Score 58

Why is there a midget driving the Zamboni? ;)

fauxjebus's picture
fauxjebus
Activity Score 498

Oompa, Loompa, loompidy-doo...

poojagadodia's picture
poojagadodia
Activity Score 194

http://www.watgame.com
ya i too like it :)

loader's picture
loader
Activity Score 1146

i could barely see it.
idea is ok.

doworkson's picture
doworkson
Activity Score 242

man that is awesome.

john doe's picture
john doe
Activity Score 1571

sorry, didn't get it til I read the explanation.
maybe because I didn't know "schick" as a brand name for razors.

p_hollis's picture
p_hollis
Activity Score 34

Great idea.

whoberee's picture
whoberee
Activity Score 55

Ha!
We had some similar ambient work in our student portfolio from last year! And coincidentally it was for the same razor...
http://ihaveanidea.org/academia/categories.php?cat_id=72&sessionid=b7b...

But the Zamboni's awesome!

noncynicaladguy's picture
noncynicaladguy
Activity Score 39

Wow, so simple. Can't believe it hasn't been done. Love it.

dynatop's picture
dynatop
Activity Score 212

gr8

Sharp's picture
Sharp
Activity Score 216

I saw the exact same thing for Chap Stick lip-gloss. Nice idea though.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

at the moment ambient is on cave-drawing-level. In general.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

HA HA HA. Well put. Much of it is yes, although there is some nice stuff once in a blue moon.

We're going to need more lube.

Margaret Gay's picture
Margaret Gay
Activity Score 144

i love it!!!

Wordnerd's picture
Wordnerd
Activity Score 6692

good idea but doesn't look that good. too bad

anne_one's picture
anne_one
Activity Score 152

Nice work.

pscs's picture
pscs
Activity Score 440

haha, this is coming from an aussie ad agency. good work mate :)

Nicko's picture
Nicko

The 16 people (mostly figure skating girls and a couple of very bad ice hockey players) who go to ice rinks in Sydney might find this mildly amusing. Most of the ten million men who shave however, will miss it. So it's pointless. It also doesn't say smooth to me. It says it takes off the upper layer of the surface exposing a fresh, untouched dermis, which sounds suspiciously like shaving rash. Cheap stunt.

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