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Scale

Published/Aired: 
June 2006
Description: 

Books are placed on one plate of a weighing scale while its other plate is left empty. Above this empty plate is a groove in the box for coins/currency notes to be dropped through. The money dropped will eventually weigh down on the plate, raising the plate on which the books have been kept, and symbolically, will raise Literacy.

Visualiser: Nirav Mehta, Copy Writter: Shikhar Eish Casewa, Creative Directior: Shiveshwar Raj Singh

Comments (8)

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Highest Rated

Shut Theory's picture
Shut Theory
Activity Score 515

lllloving it!

http://shut.elmota.com

Rick Neltner's picture
Rick Neltner
Activity Score 26

amazing

muraliduggineni's picture
muraliduggineni
Activity Score 104

Nice Work. Keep it up.

- murali duggineni.

murali duggineni

muraliduggineni's picture
muraliduggineni
Activity Score 104

murali duggineni

orynge's picture
orynge
Activity Score 83

best idea

Pat Flannery's picture
Pat Flannery
Activity Score 44

That's really cool.

santinoady's picture
santinoady
Activity Score 2

hey shikhar bhaiya - brilliant ad

creative masterpiece and amazing execution. but, from a technical and scientific perspective, the weight of coins is much greater than the notes. Literacy would rise faster due to more coins, and in monetary terms, the total amount would be lesser.

Nevertheless, im really proud that you made this, and lets meet some time

ady

ooops's picture
ooops
Activity Score 448

breathtaking!

Shut Theory's picture
Shut Theory
Activity Score 515

lllloving it!

http://shut.elmota.com

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