Books are placed on one plate of a weighing scale while its other plate is left empty. Above this empty plate is a groove in the box for coins/currency notes to be dropped through. The money dropped will eventually weigh down on the plate, raising the plate on which the books have been kept, and symbolically, will raise Literacy.
Visualiser: Nirav Mehta, Copy Writter: Shikhar Eish Casewa, Creative Directior: Shiveshwar Raj Singh
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