SBT: Hats

It's a tradition in Brazil for every company to run the Warm Winter Campaign among its employees. All of the funds that would be used to acquire printed media for the SBT 2008 Warm Winter Campaign was spent on pullovers, blankets, hats and scarves that will be donated at the end of the campaign. These articles replaced the traditional printed media instruments. The posters turned into pullovers. The blankets into the campaign collecting recipients. Hats turned into bathroom medias and the scarves into direct mails.

Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowics, André Laurentino, Manir Fadel, Luciano Lincoln
Art Director: Bruno Cardoso
Copywriter: Ivan Teixeira
Graphic Production: Marcos Pedra
Photos: Paola Vianna
Film Coordinator: Francisco Brandão
Account Team: Ricardo Forli, Rodrigo Bochicchio, Felipe Oliveira