SBS / Tour de France: Endurance

Advertising Agency: RazorJunior, Australia
Creative Director: Josh Moore
Creatives: Josh Moore
Account Management: Alex Tracy

10 comments

Frits Harkema's picture
Frits Harkema
713 pencils

Hard to endure

fen1x's picture
fen1x
471 pencils

interesting

sloppy4's picture
sloppy4
1494 pencils

was he on epo, too?

j2mango's picture
j2mango
534 pencils

is it a true man?

oopsie_dum_didly's picture
oopsie_dum_didly
91 pencils

Lance Armstrong Sportscenter spot anyone?

Kateter's picture
Kateter
2029 pencils

here!

krautland's picture
krautland
3216 pencils

good, eyecatching idea.
how did it work out when you guys did it?

NatalieM's picture
NatalieM
1687 pencils

I'm curious, too!

timc@razorjunior.com.au's picture
timc@razorjunio...
2 pencils

Basically, the guys pedals the bike for 3 weeks straight.
If he stops, the signs stops scrolling and the ad stops working.

jess_jordan's picture
jess_jordan
2 pencils

You're missing a couple of names on creative: Tim Chenery AD and Jessie Jordan CW.

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