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Guest's picture
Guest

Done by DDB Uruguay for the City Council.
www.ddb.com.uy

CurryJ's picture
CurryJ
Activity Score 955

aside from the shoddy photoshopping work, I have no clue what this is about. can someone explain?

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I think; therefore I am

Guest's picture
Guest

i think it's an ambient idea. ' ilove trees, save 'em... all about protecting nature.

Guest's picture
Guest

Well if you actually read the copy on the media (or perhaps the explanation next to the image provided by Ivan?) you will see that it is promoting Earth Hour. And the insight of the people hugging the trees is from the internationally known term "tree hugger".

ivan's picture
ivan

The text came with the submission.

Guest's picture
Guest

You know what I mean, the text that is on the side explaining. Doesn't really matter if it was from you Ivan or by the person who submitted it.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Great and lovely idea :)

Guest's picture
Guest

Bad photoshopping? It's paper dolls huggin' the trees...
Still, I don't get it either.

Guest's picture
Guest

I think it is an ambient idea, cardboard cutouts of people put around trees. However using cardboard / paper like this defeats the purpose of saving tree.

mrckais's picture
mrckais
Activity Score 417

i think its ok

mrckais

Zeus's picture
Zeus
Activity Score 906

i like this

Guest's picture
Guest

the chemicals used in the production of those cutouts, not to mention the irony of using paper, far outweigh any possible benefit here.
and using "treehuggers" only reinforces negative stereotypes; there's no clever reappropriation of the word here.
but, yes, it's _cute_.

bayron1989's picture
bayron1989

Me gusta la idea, eso de abrazar arboles es muy bonito, simplemente se siente uno conectado y tocado por la publicidad. Si esta publicdad fuera dedicada a la accion directa con la naturaleza, como siembra de arboles, recuperacion de un parque o algo así, le daría un 10. De todos modos me gusta.

just write's picture
just write
Activity Score 653

it's just a picture without any work on it...

Guest's picture
Guest

I heard they used 100% recycled cardboard....

Guest's picture
Guest

Done by DDB Uruguay for the City Council.
www.ddb.com.uy

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