Save The Children: Only cowards beat their child

Only cowards beat their child

The problem: Every year, approximately 30.5% of children are abused or neglected, but less than 1% of incidents are reported. Ignoring child abuse makes it more acceptable.

Solution: Our specially designed human punching bag will be hung in busy public areas to highlight the problem of child abuse and help correct the widely held misconception that “Children can never be successful if you do not beat them”. This graphic display will not only educate the public on the rights of children but also remind them to be alert to child abuse and report it.

Advertising Agency: Linkus, Beijing, China
Creative Directors: Polar.qiao, Zhanfeng Sui, LiangYu Lu, Zhenquan Gao
Art Director: Polar.qiao, Zhanfeng Sui, Guannan Tao, Zifeng Jin, Dongwei Zhang
Copywriter: Lifang Tian, YangJing, Gentrad
Photographer: Hui Jing
Published: July 2011

Related videos by Shutterstock

14 comments

rabbitz's picture
rabbitz
464 pencils

the line should be " Only cowards beat their child at home"

simonds08's picture
simonds08
598 pencils

but those that beat their children in public are not cowards?

船蛆's picture
船蛆
20 pencils

yes!

james sui's picture
james sui
2 pencils

good idea!

站在水中央's picture
站在水中央
3 pencils

good idea!

TexasH's picture
TexasH
357 pencils

You obviously really like your own idea. :)

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

It has that bent of making you think over it again and again.

Dharmesh Padia

RonVerse's picture
RonVerse
207 pencils

this idea has been done before

dominantic14's picture
dominantic14
63 pencils

done before a lot

fotdot's picture
fotdot
659 pencils

So poor.

kalpesh78's picture
kalpesh78
2582 pencils

Idea is poor, execution is lovely. this should be in a gym and not out on the road...

ideas....30 minutes nahi toh free.

leoparylee's picture
leoparylee
114 pencils

沒種的打小孩

Hadrons's picture
Hadrons
5707 pencils

good execution

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Log in or register to post comments