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Free Melika

Agency Network: 
Published/Aired: 
August 2014

Free Melika - Rescue Mission at the Copenhagen Central Station

Description: 

To emphasize the need for action, we staged a catastrophe and a rescue mission of the 12 year old girl Melika at the Copenhagen Central Station in August 2014.
The goal was to get passers-by to interact digitally through Instagram with the installation to raise awareness for the coming annual national fundraising for Save The Children Denmark.

Ambient advertisment created by We Love People, Denmark for Save the Children, within the category: Public Interest, NGO.

Comments (4)

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damnson's picture
damnson
Activity Score 11517

Well, it's ok. It won't reach a whole lot of people though.

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 49584

not feeling it.

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

Ok... Only!!!

kick's picture
kick
Activity Score 3

eeeeeeeeeeeeeeeeehu....

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