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Save The Children: Free Melika

To emphasize the need for action, we staged a catastrophe and a rescue mission of the 12 year old girl Melika at the Copenhagen Central Station in August 2014.
The goal was to get passers-by to interact digitally through Instagram with the installation to raise awareness for the coming annual national fundraising for Save The Children Denmark.

Advertising Agency: We Love People, Copenhagen, Denmark
Creatives: Jamel Sundoo, Toke Eskildsen, Jenny Mattesen, Simon Friis, Jonathan Heldorf
Published: August 2014

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4 comments

damnson's picture
damnson
6786 pencils

Well, it's ok. It won't reach a whole lot of people though.

An axe murderer of ads.

kleenex's picture
kleenex
30172 pencils

not feeling it.

Spoonfeederxxx11's picture
Spoonfeederxxx11
186 pencils

Ok... Only!!!

kick's picture
kick
3 pencils

eeeeeeeeeeeeeeeeehu....

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