Sarva Shiksha Abhiyaan: Girl child education
Her education is in your hands.
Creative Director: Sangeeta Dev
Art Director: Dushyant Chopra
Copywriters: Mahim Chaudhari, Karan Kapoor
Photographer: Dushyant Chopra
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17 Comments
I don't buy it... Sorry
lame.
really innovative. i guess being in a car park doesn't cost much and cut across to different layers of audience. kudos.
The copy needs some editing. The idea is on the creative path so keep on brainstorming.
-Natalie
http://www.nataliemarion.com
How is the weight of the chain keeping the cut-out upright?
Also, from my experience, if a parking spot is blocked, you keep driving until you find an open one. The chance of getting out to move a chain to park is not a big one. Too likely to have your car stolen that way! :) And even if I did remove the chain and park there, this ad reaches one car - that's it. Doesn't seem very effective.
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do you believe everything you say?
Wow. How many of the target would actually use this sort of chain-parking system? Five?
And it's bound to be vandalised. Lord I hope so.
It looks like work done just to win an award. I hope it doesn't.
annoying for the consumer. maybe thats the point.....but i wouldnt like this.
looks nice . but not effective.
to remove and put that parking chain back again, the car owner doesnt get down and does it himself. its the parking guard who does that.
keep the good work rolling!!!
sarvashikshaabhiyaan.com? innit a bit long and clumsy to remember? the site ain't working by the way... explain!
wouldn't it be cheaper just to hire real kids rather than go to the bother of printing cutouts?
speaking of which...and, pardon me if i'm wrong, the kid doesn't look like a cut-out figure to me. it looks like it's been photoshopped onto the picture.
The above mentioned creative team should go and attend some photoshop classes from Adobe. Or pick up an IDIOT GUIDE TO PHOTOSHOP at the nearby bookstore.
www.michaelwongcc.com
maybe if they were used at mass parking lots like train stations or amusement parks, and the driver returned to find it in place
What a load of shit! So every driver is going to put the chain back on the girl. My arse!
why all the scam almost comes from India?
weird. where is this girl placed? If she's at a random mall that has nothing to do with education, then the campaign is ineffective and poorly executed. Is this a print ad? If so, the copy needs to be re-written. Interesting concept and message, but strange execution.
Good lord! What crap!