17 comments

john doe's picture
john doe
1571 pencils

I don't buy it... Sorry

Copydog's picture
Copydog
129 pencils

lame.

teenquey's picture
teenquey
290 pencils

really innovative. i guess being in a car park doesn't cost much and cut across to different layers of audience. kudos.

NatalieM's picture
NatalieM
1687 pencils

The copy needs some editing. The idea is on the creative path so keep on brainstorming.

amburel's picture
amburel
44 pencils

How is the weight of the chain keeping the cut-out upright?

Also, from my experience, if a parking spot is blocked, you keep driving until you find an open one. The chance of getting out to move a chain to park is not a big one. Too likely to have your car stolen that way! :) And even if I did remove the chain and park there, this ad reaches one car - that's it. Doesn't seem very effective.

simon.gross's picture
simon.gross
541 pencils

Wow. How many of the target would actually use this sort of chain-parking system? Five?

And it's bound to be vandalised. Lord I hope so.

It looks like work done just to win an award. I hope it doesn't.

sparky's picture
sparky
454 pencils

annoying for the consumer. maybe thats the point.....but i wouldnt like this.

beesting's picture
beesting
220 pencils

looks nice . but not effective.

to remove and put that parking chain back again, the car owner doesnt get down and does it himself. its the parking guard who does that.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

sarvashikshaabhiyaan.com? innit a bit long and clumsy to remember? the site ain't working by the way... explain!

testu_nagouchi's picture
testu_nagouchi
7 pencils

wouldn't it be cheaper just to hire real kids rather than go to the bother of printing cutouts?

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

speaking of which...and, pardon me if i'm wrong, the kid doesn't look like a cut-out figure to me. it looks like it's been photoshopped onto the picture.

puppiepoppy's picture
puppiepoppy
1636 pencils

The above mentioned creative team should go and attend some photoshop classes from Adobe. Or pick up an IDIOT GUIDE TO PHOTOSHOP at the nearby bookstore.

artiam's picture
artiam
123 pencils

maybe if they were used at mass parking lots like train stations or amusement parks, and the driver returned to find it in place

mikepants2005's picture
mikepants2005
504 pencils

What a load of shit! So every driver is going to put the chain back on the girl. My arse!

kant's picture
kant
130 pencils

why all the scam almost comes from India?

kristencastro's picture
kristencastro
16 pencils

weird. where is this girl placed? If she's at a random mall that has nothing to do with education, then the campaign is ineffective and poorly executed. Is this a print ad? If so, the copy needs to be re-written. Interesting concept and message, but strange execution.

gagan's picture
gagan
164 pencils

Good lord! What crap!

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